“The Special K Challenge™ & Beyond,”

Now Available on Apple iPad and Amazon Kindle

SAN FRANCISCO (May 10, 2011) Weldon Owen Publishing today announces the release of

The Special K Challenge™ & Beyond for Apple iPad and Amazon Kindle (April 25, $9.99). This is the first-ever book from the Special K® brand. The printed book was released on April 19, 2011. Weldon Owen has produced the electronic version of the book to coincide with the annual spring Special K Challenge™, which kicks off on May 1st.

The Special K Challenge™ & Beyond provides weight managers with additional guidance as they participate in the Special K Challenge™. Featuring 100 recipes, as well as expert fitness and nutrition tips, the book helps women stay on track to meet their weight management goals. 

The Special K Challenge™ takes the guesswork out of weight management by allowing participants to replace two meals a day with select Special K® products along with two snacks and a sensible third meal. The Special K Challenge™ & Beyond e-book and printed book address the need for sensible options for the third meal of the day, with delicious recipes that you can enjoy beyond the program.

“The Special K® brand recognized the need to help simplify the promise of the Special K Challenge™ for consumers and offer meal ideas for the third meal of the day,” said Katherine Brooking, RD and author of the foreword in The Special K Challenge™ & Beyond. “The book offers recipe ideas along with supportive information for a healthy lifestyle, which is great because these recipes and information can be used beyond the two weeks of the Challenge.”

The Special K Challenge™ & Beyond includes an array of recipe categories, including vegetarian, seafood, and meat main dishes, as well as appetizers and soups, side dishes and desserts, including the following:

  • ·         Spinach Feta Frittata: This Italian omelet is loaded with fresh spinach and topped with feta cheese, making it wonderful for weekend mornings or a casual weeknight supper.
  • ·         Crispy Baked Crab Cakes with Spicy Rémoulade: Old-fashioned crab cakes take a healthy turn when coated with Special K® cereal and baked instead of fried.
  • ·         Lemon-Pepper Salmon: Good-quality fresh salmon fillets are so delicious on their own that you can season them very simply. Here, a widely available seasoning blend adds bright, citrusy flavors.
  • ·         Sugar and Spice Chews: Each of these low-fat cookies made with Special K® Red Berries cereal is so packed with great texture and flavor that two of them make a satisfying serving.

Published by Weldon Owen Publishing and created under the guidance of expert dietitians,
the new printed book and the electronic versions of the book round out the promise of the Special K Challenge™ with a complete guide to weight management, including fitness and nutrition tips, as well as recipes for all parts of the day. 

The Special K Challenge™ & Beyond e-book is now available on Apple’s iBookstore and Amazon.com. The print version is available nationwide at major retailers and bookstores beginning April 2011, with a suggested retail price of $16.99. Visit www.specialk.com for more information on the Special K Challenge™ or Special K® products.

The Special K Challenge™

Make Special K® products your all-day weight-management partner, and enjoy a variety of meal and snack options with the Special K Challenge™ — a simple, great-tasting way to lose up to six pounds in two weeks[1]. Replace two meals a day with any of the delicious varieties of Special K® cereal[2], Protein Shakes, or Protein Meal Bars, and snack on any of the great Special K® snacks twice a day, including Protein Snack Bars, Cereal Bars, Special K® Fruit Crisps, or Protein Water Mixes. Enjoy fruits and vegetables as additional snacks throughout the day, and eat one sensible meal of your choice each day, such as those included in The Special K Challenge™ & Beyond e-book and print book.

 

[1] Consult your physician before starting any diet or exercise program. Average weight-loss when replacing meals with two cereal meals is 4.8 pounds. Weight loss may vary.

[2] When selecting Special K® Low Fat Granola cereal, choose either 2/3 cup of skim milk or fruit.


Contact: Andrea Burnett

650.207.0917

andrea@andreaburnett.com

About Kellogg Company

For more than 100 years, consumers have counted on Kellogg for great-tasting, high-quality and nutritious foods. Kellogg Company, with 2010 sales of more than $12 billion, is the world’s leading producer of cereal and a leading producer of convenience foods, including cookies, crackers, toaster pastries, cereal bars, fruit-flavored snacks, frozen waffles and veggie foods. Kellogg Company’s beloved brands, which are manufactured in 18 countries and marketed in more than 180 countries, include Kellogg’s®, Keebler®, Pop-Tarts®, Eggo®, Cheez-It®, All-Bran®, Mini-Wheats®, Nutri-Grain®, Rice Krispies®, Special K®, Chips Deluxe®, Famous Amos®, Sandies®, Austin®, Club®, Murray®, Kashi®, Bear Naked®, Morningstar Farm®, Gardenburger® and Stretch Island®. For more information on the Kellogg Company, including our corporate responsibility initiatives, visit www.kelloggcompany.com.



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