Advantech appoints Anglia as a UK Embedded distributor

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Anglia Embedded joins European Sales Network for Advantech, a world leader in embedded computing

Wisbech, UK, 22 March 2012 – Anglia Embedded today announced that it has been appointed as UK and Ireland embedded channel distribution partner for Advantech, a world leader in single board computers (SBC), with effect from 31 March 2012. The agreement greatly strengthens the embedded distributor’s range for industrial automation, digital signage, kiosk and other embedded computing applications.

“Advantech completes Anglia Embedded’s full house of technologies from the world leading brands,” said Steve Rawlins, CEO at Anglia. “Anglia Embedded can now offer its customers a full portfolio of system components sourced from the world’s top brands, spanning displays, communications and SBCs.”

“We are pleased to welcome Anglia to the Advantech family of resellers,” said Bart de Vreese, European Channel Sales Director at Advantech. He continued, “The experience and knowledge of Anglia’s staff is what truly sets them apart. Adding the Advantech Embedded Core range to its display and connectivity product lines will enable Anglia to offer a full solution to its customers, enhancing its commitment to understand, apply and deliver.”

According to David Pearson, Technical Director at Anglia, the agreement with Advantech is hugely significant because it is a world leader in industrial PCs, panel PCs, rack mount PCs and standalone PC and ARM core based embedded boards. “Advantech has been building top quality, high performance computing platforms since 1983. Anglia Embedded is proud to add this key line to its portfolio.” he said.

Paul Senior, Divisional Marketing Manager for Anglia Embedded added, “Embedded computing technologies from Advantech package the popular PC architecture in a range of formats to support the growing diversity of embedded computing applications that are enabling an intelligent planet. Their products are enabling companies to use less energy in their premises, optimise their manufacturing processes, communicate with their customers through inspiring interactive digital signage, and improve their security.”

In addition to Advantech, the Anglia Embedded line-up of quality embedded products also includes Hitachi displays and Cinterion, connectBlue, Fastrax and Telegesis wireless technologies.

About Advantech

Founded in 1983, Advantech is a leader in providing trusted, innovative products, services, and solutions. Advantech offers comprehensive system integration, hardware, software, customer-centric design services, embedded systems, automation products, and global logistics support. We cooperate closely with our partners to help provide complete solutions for a wide array of applications across a diverse range of industries. Our mission is to enable an intelligent planet with Automation and Embedded Computing products and solutions that empower the development of smarter working and living. For further information visit www.advantech.com.

Press Contact: Peter van der Sluijs, Neesham Public Relations, Tel: 44 (0) 1296 628180, Email: peterv@neesham.co.uk,

About Anglia

Anglia is the UK’s leading independent authorised distributor of semiconductors, optoelectronics, interconnect, and passive and electromechanical components. The company is a signatory of the ADS SC21 programme and holds AS9120, ISO9001, ISO14001 accreditations and IECQ-CECC qualification. Anglia’s exceptional technical support spans a fast sampling service, telephone advice from product specialists, on-site visits from field applications engineers and, ultimately, electronics design. An in-house team of designers adds expert resources to customers' design teams, helps reduce final product costs and accelerates development times. Anglia stocks over 700 million components from 500,000 product lines in the UK, and streamlines its customer’s logistics and reduces costs through KAN-BAN, EDI, and customer-dedicated inventory.

For further details please contact:

Michelene Hircock at Anglia, Sandall Road, Wisbech, PE13 2PS, UK.Phone: +44 (0)1945 47 47 47; Web: www.anglia.com; Email: mh@anglia.com

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