DROMARTI ANNOUNCES VÉLOBICI AS FIRST UK STOCKIST

Premium cycling shoe brand Dromarti has announced its first stockist in the UK as Vélobici in Market Bosworth, Leicestershire. The classic shoe brand will furnish the store with a full range of its leather cycling shoes, which retail from £230.

The shoe range will complete the collection of cycling accessories at Vélobici’s 16thcentury store in rural Leicestershire. In addition to its own premium clothing range, Vélobici now stocks (amongst others) Suomy helmets, Brooks Bags, Rouleur Magazines, fi’zi:k saddles and shoes, Topeak tools and Clif Bar energy bars.

This is the first time Dromarti has stepped away from ecommerce as it primary route to market. Managing Director, Martin Scofield, commented “Dromarti as a brand is about look and feel and taking this first step into physical retailing means that people can touch, try on and take away the product instantly. We chose Vélobici as our first stockist as I’ve long been an admirer of the brand and what Chris and team have done at their new store. It’s a great place and has the correct ambience and clientele for Dromarti.”

Chris Puttnam, owner of Vélobici, commented “The classic styling of Dromarti shoes is a perfect fit with the surroundings and feel of our new (old) shop. Having Dromarti on board completes the comprehensive offer for enthusiastic riders everywhere. It’s a real compliment to be the first UK stockist for such a great brand.”

For more information on Dromarti visit www.dromarti.com.

Vélobici has its standalone store in Leicestershire, and has a further 20+ stockists in the UK and around the world. One of the latest stockists to sign up is Ronde Bicycle Outfitters in Edinburgh. For more information please visit www.velobici.cc.     

ENDS

For more information please contact Caroline Spence or Sarah Ross from Anicca on 0116 298 3726 or 07946 169482. caroline@anicca.co.uk | sarah@conversations.co.uk

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