Works with Water Nutraceuticals appoints Anicca Digital for multi-service agency role
A Leicester-based digital agency has been appointed to help promote a skincare brand specialising in nutraceuticals.
Works with Water, which specialises in the development of nutraceutical skin supplements, has selected Anicca Digital to devise a campaign to promote its range of products which deliver natural benefits to reduce and improve the appearance of acne and anti-ageing.
Anicca Digital is now delivering strategic advice on both PR and Search Engine Optimisation to raise awareness of the brand in theUKand internationally following its launch inChina.
Jules Birch, founder of Works with Water Nutraceuticals, comments: “We were keen to appoint an agency that could provide advice and support on how to further build our brand in theUK. Anicca Digital was chosen based on its portfolio of clients and successes, and we believe the experience and advice of the team will assist us with creating greater awareness of our products nationally.”
Caroline Spence, PR Director at Anicca, comments: “We’re delighted to be appointed as the PR and digital agency for Works with Water. It is a pleasure to be able to work with such an innovative company and unique products. We are already achieving great success for the brand, having teamed up with national and regional press for a number of reviews, as well as with beauty and parenting bloggers. We have some really creative ideas for the future and look forward to working with the company going forward.”
The current range of products from Works with Water includes help: clear skin and its male equivalent, help: clear skin MEN, which are clinically proven to help reduce and clear acne, and help: beautify skin, a ready to eat jelly supplement with anti-ageing and skin boosting properties.
Following its popularity with the Chinese community in theUK, Works with Water recently selectedChinaas the first location to launch the product range internationally using retail website TMall.
About the product range
help: clear skin and help: clear skin MEN have been developed to reduce and improve the appearance of acne. Both products contain the unique PravENAC™ formula rich in Lactoferrin, a Press Release August 2015 bioactive milk protein that has been clinically proven to reduce acne by boosting the body’s natural defences to help eliminate bacteria, reduce sebum as well as inflammation and repair damaged skin cells caused by acne.
help: beautify skin is designed to help you achieve a glowing complexion from the inside out. Containing the exclusive PravenAGE™ formula, these daily ready-to-eat jelly supplements have been developed to give skin a boost thanks to the anti-ageing and skin regenerating ingredients.
All products are made from 100% natural ingredients.
help: clear skin, help: clear skin MEN and help: beautify skin are available as a 14 day pack (RSP £22.94) and a 28 day pack (RSP £39.95) from www.workswithwater.com.
ENDS
For more information, images and samples, please contact Caroline Spence or Sarah Ross on 0116 298 3726.
caroline@anicca.co.uk | sarah@conversations.co.uk
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