**Byblos, Saint-Tropez reopens 13 April for the 2011 Season**

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The legendary Byblos, Saint-Tropez is preparing to reopen on 13th April for the 2011 Season. With a fabulous Alain Ducasse restaurant, Spoon By Byblos, the trendy Byni'z serving tapas and cocktails by the pool, a luxurious Sisley spa, recently refurbished rooms and suites and the exclusive Les Caves du Roy nightclub, Byblos is quite simply the place to stay in Saint-Tropez. Indeed since 1967, the glamorous Byblos has been the flagship and “Hotellerie de Prestige” of Groupe Floirat, whose portfolio also includes the Black Legend nightclub in Monaco, La Reserve, St Jean de Luz and Les Manoirs de Tourgéville in Deauville To launch the new season, Byblos is delighted to introduce their Saint-Tropez Escapade package*, which costs from £347 per night for 2 people, including VAT, service charges and city tax: • Accommodation in a Classic double room • Buffet breakfast daily • A Byblos gift on arrival Package not available on weekends and during July / August. For Reservations please call +33 4 94 56 68 00 or www.byblos.com Forthcoming highlights in Saint-Tropez this year include: • 15 – 24 April: Easter Polo Competition -top-level international players and highly glamorous event • 29 April – 8 May: Coupe de l’hippocampe with international polo matches and yacht regattas • 12 – 15 May: 5th Harley Davidson Euro Festival with thousands of motorcycles and well known bands • 24 September – 2 October: Les Voiles de Saint-Tropez - international sailing competition • 21 - 24 October: La Grande Braderie Saint Tropez - renowned annual end of season sale offering 50 - 75% off designer clothes Groupe Floirat is developed around three central themes. These dimensions are created by the combination of Groupe Floirat’s family knowledge and expertise in the art hospitality and lifestyle: Luxury Palaces: Hotel Byblos Saint-Tropez Charming Boutique Hotels: La Réserve Saint-Jean-de-Luz and Les Manoirs de Tourgéville Private Clubs of Distinction: Les Caves du Roy Saint-Tropez and Monaco Black Legend All dimensions are connected by the common values of fantastic locations, vibrant spirit and warm hospitality. www.groupe-floirat.com For further UK press information, please contact Catherine Aird or Henrietta Carnegy at Ann Scott Associates on 020 7823 9988 or e-mail catherine@annscott.co.uk or henrietta@annscott.co.uk