HOTEL BYBLOS AWARDED FIVE STARS BY FRENCH TOURISM AUTHORITY

From the 1st October 2009, the French hotel classification system includes the Five Star category. As an established world leader in tourism excellence, France sets a new standard in the categorization of luxury accommodation. This Five Star award is an endorsement of the excellence of Group Floirat. Inclusion into this hallowed category is not only exceptionally prestigious it is also very difficult! Shared only with the most elite hotels, this fifth star is an invitation to uphold and advance the search for perfection within the French hotelier trade. The achievement of this level is not gained lightly, The Byblos Hotel, flagship of the Floirat Group, has adhered to a strict criteria including excellence in varying categories such as comfort, quality of service and sustainable development. About Group Floirat: Group Floirat is a family owned and managed company which operates under the direction of the young and dynamic CEO Antoine Chevanne. Developed around three central themes, the group focuses on: Hotels of Prestige, Hotels of Charm and Character, and Private Clubs – and includes: The Byblos- St Tropez, La Reserve – St Jean de Luz, Les Caves du Roy – St Tropez and new The Black Legend – Monaco (opened October 2009). All are connected by the common values of fantastic locations, vibrant spirit and warm hospitality. 7 December 2009 ENDS For further UK press information, please contact Lucy Forsyth at Ann Scott Associates on 020 7823 9988 or e-mail Lucy@annscott.co.uk