Altia strengthens distribution of Larsen Cognac in Asia

Altia is strengthening the position of Larsen Cognac in Asia. Altia has partnered with AsiaEuro to distribute Larsen Cognac in China and Hong Kong, Macau, Singapore, Malaysia and Indonesia. Distribution will start in early 2018.The new long-term partnership includes distribution of the entire Larsen range. In addition, Larsen Cognac House is launching two new cognacs – Larsen VSOP Reserve and Larsen XO Reserve – exclusively for AsiaEuro’s portfolio in Asia. Altia’s senior vice president in charge of exports, Janne Halttunen, says, “Asia is a growing market for cognacs, and we see