Anoto Group AB adopts new strategy and organization

Anoto Group AB adopts a new strategy with increased focus on the forms business based on the strong growth in forms solutions during the past year. The goal is to increase the contents of Anoto’s product offerings in order to facilitate and shorten the sales processes for the partners.

As part of the new strategy Anoto has made significant organizational changes focusing on strong support of international sales and marketing. As a first step, a new Executive Vice President, Marketing and Sales has been recruited with a broad experience of international partner sales. He will start in December and more information will be presented at a later stage.

A new management team has been appointed consisting of Anders Norling
(CEO), Ebba Åsly Fåhraeus (VP Forms), Mikael Jakobsson (EVP R&D) and Mats Blom (CFO).

”In view of the big potential for Anoto’s forms business in combination with last year’s strong growth an increased focus on forms business seems natural. We also feel the need to review the contents of our products in order to be able to help our partners reach their customers faster than they do today,” says Anders Norling, CEO of Anoto Group AB.



For more information:
Anders Norling, CEO
Anoto Group AB
+46 706 34 29 81