Swedish technology hits holiday wish lists in US

One of the hottest gifts in the US this holiday season is a digital pen—the FLY Pentop Computer recently launched for tweens. It is based on technology developed by Sweden's Anoto in Lund. In an independent consumer survey conducted at the start of this year's holiday shopping season in the US, FLY sailed to fourth place as one of the most requested holiday gifts.

In an independent consumer survey conducted at the start of this year's holiday shopping season in the US, FLY sailed to fourth place as one of the most requested holiday gifts in the electronics category for ages 12 to 75, among 3,780 shoppers in twelve regional shopping centers across the US. (source: survey conducted by the Macheric Company and published at http://www.emarketer.com/Article.aspx?1003668 ) The most requested electronic products in the survey were the iPod Nano (Apple), Xbox 360 (Microsoft), and HDTV closely followed by the FLY Pentop Computer (LeapFrog). That places FLY ahead of cell phones, digital cameras equipped with MP3 players, and Gameboy Micro (Nintendo). Hidden beneath the shell, the FLY Pentop Computer is driven by Swedish technology developed by Anoto in Lund. Anoto is the world-leading supplier of technology for digital pens and paper. The digital pen transfers handwritten information from paper to any computer where the information can be processed as notes, e-mail, or data. Earlier this year, Anoto AB announced a technology licensing partnership with LeapFrog Enterprises, the company behind the development of the FLY Pentop Computer and a line of other educational products for children and tweens, to jointly develop a new platform leveraging Anoto's digital pen and paper technology. FLY is a new platform, designed to bring the power of computer interactivity to the most prolific and user-friendly interface of all—pen and paper. The FLY Pentop Computer is the first consumer electronics device that gives users real-time audio feedback as they write and draw on special FLY paper, making what they write come to life. For instance, a FLY Pentop Computer user can draw a calculator, touch the handwritten digits and functions to perform an operation, and hear the answer announced from the FLY Pentop Computer. A user can also write a word and hear it translated to another language, or draw a piano keyboard or drum set and play it (www.liveonthefly.com). FLY is now available in stores in the US (or online at www.flypentop.com) at an MSRP of USD 99.99 (SEK 800), and it is targeted at youth from age 8 to 14. For more information, please contact Anoto Group AB: Örjan Johansson, CEO tel: +46 733 45 12 08 or Ebba Åsly Fåhraeus; Marketing Director tel: +46 733 45 12 28 Anoto Group AB Anoto Group AB is a Swedish hi-tech company with unique solutions for transmission of handwritten text from paper to digital media and scanning of printed text. All products are based on digital camera technology and image processing in real time. The Anoto Group today has two brand names: Anoto® – a comprehensive solution entailing paper, pen and server technologies, allowing us to connect all types of writing paper with the digital world and C-Pen® – a scanning pen that can store, interpret and transfer printed text. The Anoto Group has around 100 employees, offices in Lund (head office), Stockholm, Boston and Tokyo. Major shareholders are Norden Technology, Logitech International S/A, Robur and DNB. The Anoto share is traded on the O-list of Stockholmsbörsen (Stockholm Stock Exchange) under the ticker ANOT. For more information: www.anotogroup.com LeapFrog Enterprises, Inc LeapFrog Enterprises, Inc. is a leading designer, developer and marketer of innovative, technology-based learning products and related proprietary content, dedicated to making learning effective and engaging for all ages, at home and in schools, around the world. The company was founded in 1995 and is based in Emeryville, California. LeapFrog has developed a family of learning platforms that come to life with more than 100 interactive software titles, covering important subjects such as phonics, reading, writing, math, music, geography, social studies, spelling, vocabulary and science. In addition, the company has created more than 35 stand-alone educational products for children from birth to 16 years. LeapFrog's award-winning U.S. consumer products are available in six languages at major retailers in more than 25 countries around the world. The LeapFrog SchoolHouse-curriculum programs are currently in more than 80,000 classrooms across the U.S. with over 200 interactive books and over 450 skill cards representing more than 6,000 pages of educational content. LeapFrog SchoolHouse(TM) products have won numerous awards from the education industry, including the Golden Lamp Award and Distinguished Achievement Award from the Association of Educational Publishers, the Award of Excellence from Technology & Learning magazine and the Teacher's Choice Award from Learning magazine.