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Apex Bike Performance to demonstrate new fit system at London Bike Show

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Apex Bike Performance will be demonstrating a fully functioning prototype of its Apex Bike Fit System at this year’s London Bike Show. Expert technicians will be available on the company’s stand for meetings and impromptu Q&A sessions with show visitors.

Apex Bike Performance will also be delivering a seminar at the International Cyclefit Symposium (ICS) taking place at the event. The ICS is the world’s premier multidisciplinary symposium for technicians dedicated to bike fitting.

Apex Bike Performance designs and manufactures products that enable cyclists of all levels to improve their performance. The company has created the first system in the world capable of measuring biomechanical power and aerodynamic drag coefficiency simultaneously.

The London Bike Show is the first in a busy programme of regional, national and international cycling events for Apex Bike Performance in 2014, which also includes:

  • The Triathlon Show – February 28-March 2 2014
  • Bike and Tri Show 14 – March 8-9 2014
  • The Welsh Bike Show 14 – April 4-5 2014
  • Scottish Bike Show 14 – April 5-6 2014
  • Irish Cycling Show – May 10-11 2014
  • Tour de France 2014 – July 5-27 2014
  • OutDoor 2014 – July 10-13 2014
  • Glasgow 2014 Commonwealth Games – July 23-August 3 2014
  • EuroBike Demo Day 2014 – August 26 2014
  • Eurobike 2014 – August 27-30 2014
  • Interbike Outdoor Demo 2014 – September 8-9 2014

The London Bike Show is the UK’s premier cycling exhibition and destination for top global brands. The exhibition features the latest bikes, clothing, components and accessories as well as stunt displays and racing. The event takes place 13-16 February 2014 at ExCel London. Apex Bike Performance is exhibiting on stand LB1224.

For more information visit www.apexbikeperformance.com

Like Apex Bike Performance on Facebook and follow on Twitter.

ENDS

For further details, contact:

Emma De Maio

Email: emma@redheadpr.co.uk

Call: 07921 160134

Apex Bike Performance - Backgrounder 

Apex Bike Performance designs and manufactures products that enable cyclists of all levels to improve their performance. The company has created the first system in the world capable of measuring biomechanical power and aerodynamic drag coefficiency simultaneously.

The development team at Apex Bike Performance includes cycling professionals, biomechanical experts, remedial therapists, physiotherapists, strength and conditioning experts, orthopaedic surgeons and world-renowned bike fitting technicians. Together they aim to revolutionise the way cyclists ride and perform, whether it’s the daily commute or a competitive pro tour. 

The company’s flagship product is the Apex Bike Fit System. This servo-assisted bike takes the guesswork out of finding the optimum riding position by making micro-adjustments while the cyclist is pedalling. The Apex Bike Fit System allows technicians to measure the rider’s power, cadence and heart rate. Torque analysis to every 1.5 degrees and torque force direction can also be assessed to find the most effective position for every individual rider.  Not only can a comfortable position be found, but the Apex Bike allows fitters to quantify the power produced and efficiency attained to an unparalleled accuracy.

The Apex Functional Movement Analysis (AFMA) provides specialist data to help riders maximise physical performance. Through six exercises, the AFMA determines a cyclist’s biomechanical fingerprint and analyses physical strengths and weaknesses. This, in turn, enables technicians to provide riders with a bespoke training programme to enhance their performance.

Apex Bike Performance systems will be in use by several pro tour and national teams as well as local cycling clubs.

For further information, contact:

Apex Bike Performance – info@apexbikeperformance.com Tel: +44 (0) 1656 856171

Ceri Pritchard – ceri@apexbikeperformance.com 

Charlie Baker – charlie@apexbikeperformance.com Tel: +44 (0) 07967046770

http://www.apexbikeperformance.com/about-fit-system

http://www.apexbikeperformance.com/apex-fit-system/technical-info

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