Yasso® Frozen Greek Yogurt Introduces Three New Flavors to Their Award-Winning Product Line
BOSTON, Jan. 29, 2013 – Yasso Frozen Greek Yogurt announces the addition of Coconut, Mango and Vanilla Bean to their line of frozen Greek yogurt bars. The new products will double the company’s current offerings, now with a total of six flavors in their portfolio. Beginning in February of 2013, all the new flavors will be available in major grocery retailers nationwide with a suggested retail price of $4.99-$5.49.
"Our decision to launch Coconut, Mango and Vanilla Bean was based on consumer conversations throughout our national sampling tour and surveys we conducted on Facebook," said Yasso Co-Founder Drew Harrington. "We're fortunate to have such wonderful fans and love including them in the creation of new flavors and product launches. Coconut, Mango and Vanilla Bean will add exciting flavor diversity to the current lineup of Raspberry, Strawberry and Blueberry."
Coconut uses real shavings of coconut, creating a unique treat that has a punch of flavor. It’s a great healthy option for a summery snack.
Mango is made with real mangoes, providing a whopping 60 percent of your daily vitamin C per bar. The clean and authentic mango flavor is also a great solution for an on-the-go breakfast.
Vanilla Bean takes the timeless flavor and combines it with the natural tartness of Greek yogurt, delivering a traditional taste with an untraditional calorie count and seven grams of protein.
The new additions are creamy and irresistible, which people expect from the Yasso brand; however, each delicious bar is only 80 calories, has 6-7 grams of protein and contains little to no fat. All Yasso novelty bars are offered in 3.5 fluid ounce bars, made with all-natural real Greek yogurt and are free of artificial sweeteners. Yasso Frozen Greek Yogurt Bars are available in major retailers nationwide.
For more information about Yasso Frozen Greek Yogurt or to find a retailer near you, visit http://www.yasso.com.
About Yasso®: Yasso is the first-ever line of frozen Greek yogurt bars to hit the market. In 2009, founders Amanda Klane and Drew Harrington set out on a mission to craft a wholesome and delicious everyday frozen treat. After two years of perfecting their recipe, Yasso Frozen Greek Yogurt Bars were born. Hitting store shelves in mid-2011, Yasso quickly became one of the fastest-growing brands in the frozen novelty category. Made with only natural ingredients, including real Greek yogurt, rBST-free milk and natural sweeteners, Yasso is a great low-calorie frozen treat filled with protein and containing little to no fat. Yasso currently offers bars in Blueberry, Raspberry, Strawberry, Coconut, Mango and Vanilla Bean, and products can be found at major grocery and club stores nationwide. To find your local retailers and to learn more about the Yasso brand, please visit http://www.yasso.com.
Contact:
Jessica Margolis-Pineo
Communications Manager for Yasso Frozen Greek Yogurt
617-517-3732
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