YASSO® IS THE NATIONAL LEADER IN FROZEN GREEK YOGURT

World’s First Frozen Greek Yogurt Bars

BOSTON, Mass. (February 16, 2012) – Going into the second year of production, Yasso remains the national leader in frozen Greek yogurt. Delivering on consumers’ demands for a healthy alternative in the frozen novelty sector, Yasso Frozen Greek Yogurt bars appeared on local grocery shelves in early 2011. One year after initiation, Yasso bars can be found in the majority of retailer and wholesale stores nationwide.

Yasso Frozen Greek Yogurt bars are the largest on the market at 3.5 fl. oz. Each bar is all natural, fat-free, boasts 6 grams of protein with only 70 calories, and is made with rBST-free milk. Available in Strawberry, Blueberry and Raspberry, Yasso bars are a delicious, guilt-free staple for both health-conscious consumers and families alike.

The founders of Yasso, both former Division 1 athletes, learned the importance of a healthy lifestyle early on. “Our approach was simple - use wholesome, all natural ingredients to make a delicious product that would provide consumers a new way to enjoy the health benefits of Greek yogurt,” said Amanda Klane, Co-Founder of Yasso. “We are dedicated to making products that can be enjoyed by all consumers and are good-for-you as well.”

Yasso Frozen Greek Yogurt novelty bars are available in the freezer aisle at national retailers and club warehouses. Retail boxes include 4 single flavor bars and are available in all three naturally sweet flavors. Club boxes are available in Strawberry and Blueberry variety packs. In addition to the bars, Yasso Smoothies are also distributed nationwide. Available in Strawberry Banana, Mixed Berry and Mango Pineapple, Yasso Smoothies are a wholesome yet convenient meal, snack or post-exercise drink.

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About Yasso®

Founded by childhood friends, Amanda Klane and Drew Harrington, Apollo Food Group launched Yasso in early 2010 as the world’s first frozen Greek yogurt bars. Delivering on consumers’ desires for a healthy alternative to frozen treats, Yasso has quickly become one of the fastest growing brands in the frozen novelty category. Yasso bars and smoothies come in a variety of flavors, are all natural, fat-free, high in protein, low in calories, and are made with rBST-free milk. To learn more about Amanda and Drew’s story and the creation of Yasso, please visit http://www.teamyasso.com/our-story.

Follow Yasso on Twitter: http://twitter.com/#!/eatyasso

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For more information visit: http://www.teamyasso.com

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