Approach PR gets the right reaction from Airedale Chemical

Ilkley-based public relations consultancy, Approach PR, is celebrating after securing a new business contract with Keighley-based chemical manufacturer and distributor, Airedale Chemical.

The Cross Hills chemical firm, which had a turnover in excess of £40 million in 2014, has appointed Approach PR to help expand the widely recognised business on a national scale through trade public and media relations

Katy Barraclough, senior account manager at Approach PR, said: “We are thrilled to have been appointed by Airedale Chemical and look forward to being able to work with a company which is so highly-respected within its field.

“Airedale Chemical has earned its reputation as one of the UK’s leading chemical manufacturers and we’re excited to be working with another Yorkshire business by giving it a platform to showcase its expertise to a global audience.”

Daniel Marr, group marketing manager at Airedale Chemical, added: “Approach has a proven track record which we felt resonated with our goals to further increase the reputation and recognition of the brand – something which we have worked hard to achieve over the last 40 years.

“At Airedale Chemical, we pride ourselves on our Yorkshire heritage, so it gives us great pleasure to be able to appoint Approach PR, another fine local business, as our chosen consultancy.”

Established in 1973, Airedale Chemical is a second generation family business which specialises in the manufacture of industrial chemicals, surfactants, phosphates, phosphonates and dye stuff to an expansive range of markets. As well manufacturing chemicals, Airedale Chemical also owns and operates its own chemical transportation fleet.

Specialising in media relations, event and campaign management and internal communications, Approach PR was recently awarded gold and silver awards in the Regional Campaign of the Year category at the Chartered Institute of Public Relations’ PRide awards.

For further information please contact Katy Barraclough at Approach PR

Tel: 01943 603805 or katy@approachpr.com