DeGuleSider delivers smarter search with Apptus' Theca solution

Lund, 070318
Apptus Technologies in Lund, Sweden, provides DGS (De Gule Sider) in Denmark with a customized web search solution, expanding the already existing search to include search on company web sites. With Apptus' new solution the no-hit ratio decreases significantly, furthermore enriching search results with web links to relevant pages on the company web site. With the adoption of the Apptus Search Engine, it's now possible for DGS to build faster and more precise search solutions as well as handle larger amounts of data.
- Many of Apptus' innovations within the area of search and data enrichment are financed by and developed for online directories. This has given our solutions a level of specialization that creates key competitive advantages for our customers, says Michael Atlevi, newly appointed CEO for Apptus Technologies.
The customized web search solution gives DGS the possibility to control and steer the web search results and uses existing yellow/structured information to increase the relevance of the search in preferred geografic areas. The DGS customized solution is based on the proven Apptus Theca platform, which is extremely resource efficient and comprises an open interface that simplifies customization and integration with regard to existing solutions:
-Thanks to Apptus' technology platform, industry expertise and cost-efficiency we have elevated our roadmap at a rapid pace and pushed our company forward towards new strategic goals. We are truly impressed, states Dorthe Rømer, Marketing Director, DGS Online (Yellow Pages in Denmark)