Local Matters and Apptus Announce a Technology Solution that Integrates Quebecor MediaPages Print and Online Directories

DENVER, USA & LUND, SWEDEN, June 11 2008

Local Matters, Inc. and Apptus, announced the successful completion of a unique solution enabling Quebecor MediaPages, a Quebecor Media subsidiary that publishes print and online directories across Canada, to integrate its print and online directories into one website, Canoe411.ca.

MediaPages needed to integrate their print and online directories into one powerful search solution to enhance the user search experience and to provide their merchants with a highly effective and targeted advertising solution. The addition of Canoe411.ca will reinforce this position and provide the most advanced solutions to their customers.

The beta format of Canoe411.ca was launched in April and became in May the exclusive e-directory on the Canoe network, one of Canada’s leading content websites with 8.8 million unique monthly visitors. Local Matters’ customized solution for MediaPages is designed to broaden the revenue and distribution opportunities for merchants advertising through Canoe411.ca by delivering improved consumer local search services. The back-end solution created by Apptus enhances the merchant and user experience through its content enrichment technology.

“Local Matters specializes in developing search solutions that cultivate connections between merchants and consumers. With the combination of Apptus’ sales and content enrichment tools, merchants utilizing MediaPages e-directory, Canoe411.ca, will see more targeted customer leads. In turn, this expands MediaPages digital footprint,” said Alison Kane, executive vice president of online media at Local Matters.

“The combined solution by Local Matters and Apptus creates a new standard in the Internet Yellow Page market space in terms of the user search experience and results merchants achieve through online advertising,” said Michael Atlevi, CEO of Apptus.