Fresh national research from YouGov: British consumers challenge eCommerce providers

British consumers show little forgiveness towards poor eCommerce sites but reward those that perform well and provide them with timely, personalised offers, according to a new survey from Apptus and YouGov. The research, which surveyed 2050 UK adults online, examined customer satisfaction in a number of key areas, including retailers' promotions, recommendations, web site search, navigation and pricing.According to David Davies, VP of Marketing at Apptus: “After 15 years of eCommerce, UK consumers are setting a high bar for the online shopping experience.  They will punish poor