Apptus appoints David Davies as Vice President, Marketing

Apptus Technologies AB, a leading provider of e-commerce search and recommendations solutions, today announced the appointment of David Davies to lead its marketing activities. 

Dr. Davies will lead Apptus’ end-to-end marketing activities, from product marketing and management to partner programmes, lead generation and corporate activities. “David brings twenty years of experience working with advanced technologies and bringing them to market, with a strong record working with Internet, e-commerce and enterprise software products in both corporate and start-up environments” says Michael Mokhberi, CEO at Apptus.

Dr. Davies has extensive experience in product management, marketing and strategy development.  He most recently led marketing activities in Corizon, a UK based company building integration products for customer service optimisation. Previously he held a number of positions in British Telecom where he worked on e-commerce and e-business product development, launch and business development. He will be based in Apptus’ UK office.

Michael Mokhberi, further commented “That experience makes him ideal for this important position.  His skills will be essential as we pursue our objective of bringing powerful, profit-enhancing and easy to manage personalisation solutions to every aspect of e-commerce.”  

Apptus eSales streamlines and optimizes the online merchandising process, increasing conversion rates and shoppers’ satisfaction. Using past customer behaviour, Apptus eSales is able to personalize search, navigation, recommendations and campaigns for every individual shopper, boosting sales and adding a unique competitive advantage for e-commerce vendors.

“Personalisation is becoming a must-have feature for e-commerce sites.  Apptus’ powerful, self-learning technology will give organisations solutions that can optimise every dimension of a customer interaction”, said Dr. Davies. “Being able to personalise and tune the customer experience at multiple touch points is going to be essential going forward for organisations that want to profitably engage and retain customers.”

For more information, please contact:

Tina Jensen, Marketing Communications, Apptus Technologies AB
Mobile: +46 701 66 41 07
E-mail: tina.jensen@apptus.com

Apptus brings buyers and sellers closer to each other by providing instant access to relevant and personalized information. For online merchandisers and local search companies, we develop innovative solutions based on our own platform Theca™ that optimizes the synergies between search content and sales. Working with utmost dedication, we manage complex situations and create a competitive advantage that enables leading brands online to perform at their very best. Founded in 2000, Apptus is a privately held company with headquarters in Sweden and sales organizations in Europe and North America. Among our customers are leading companies within e-commerce and local search in 42 countries. Examples of customers are CDON, Eniro, Bokus, Truvo, ATEA, and European Directories. For more information, please visit www.apptus.com