Apptus wins deal to enrich and classify content for Fonecta - Finland’s leading Directory and Search Service Provider

Apptus, a global provider of Internet Yellow Pages solutions, today announced that Fonecta, part of the European Directories, signs a deal with Apptus to empower the Fonecta site using components from the Apptus Content Enrichment Suite.

Lund, Sweden & Helsinki, Finland, 16 September, 2008

- Apptus was chosen following a successful pilot project where Apptus expertise and powerful tools succeeded in meeting Fonecta’s needs and requirements. We were satisfied both with Apptus work and the result in the initial step to prove the quality of the enrichment engine, says Fonectas Content Director Nermin Hairedin.

Apptus supplies ready-to-use content enrichment components. The Apptus Content Enrichment Suite includes solutions for crawling, finding URL’s, keyword suggestion and entity extraction, all designed to create a solid, yet dynamic foundation for content enrichment. The process of keeping the taxonomy updated is simplified, advertisement sales get connected with recommendations on how to optimize the investment in terms of exposure, what’s hot right now within a specific line of business and suggestions are made for the most distinctive keywords for a given company and heading.

- The Apptus Content Enrichment Suite is designed to enrich the flora of associations and to create new ways to get relevant hits thanks to a natural word association. As a result it becomes easier for the end users to find precisely what they are looking for, says Michael Atlevi, CEO at Apptus. We’re very happy that Fonecta has chosen to enhance these aspects on the site for their users.