Leading Directory and Search Service Provider Fonecta boost search hit rate with Apptus

Fonecta, Finland's leading Directory and Search Service Provider, has chosen Apptus to enrich their taxonomy and make searches more accurate. With Apptus Taxonomy Enrichment they have now dramatically reduced the number of no hits by automatically increasing the number of relevant searchable keywords.

“Apptus Taxonomy Enrichment was the only tool that worked according to our needs. For example, it's the only tool that has a fully functional keyword suggestion feature, which was on of our most important requirements. And Apptus' project management and support was the best of all our pilots.” says Saara Hyvönen, Service Development Manager at Fonecta. Increasing the number of relevant keywords makes it easier for Fonecta's users to find exactly the company they are looking for. This will in turn make it easier to find specialized niche companies and thereby improve the hit rate. And with more relevant keywords, Fonecta's site will also get better exposure when users search on external search engines. “Apptus Taxonomy Enrichment tool analyses the content of Fonecta's customers’ web pages and suggests a number of relevant keywords related to each category. By detecting keywords and making them searchable, it dramatically reduces the frequency of no hits.” says Michael Mokhberi, CEO at Apptus. After the implementation Fonecta's database has five times as many keywords and ten times as many brands as before. “The Apptus Taxonomy Enrichment tool manages all keywords in one single automated process which makes it significantly faster than if done manually. This makes it possible for us to update the entire taxonomy on a quarterly basis at av very low cost.” says Saara Hyvönen.