Alawar Entertainment Debuts Farm Frenzy 3 on iPhone, iPad and iPod touch
Long-Awaited Third Installment of the Arcade Farming Sim Franchise Hits the App Store
ALEXANDRIA, Va.,-- September 15, 2011-- Alawar Entertainment, a leading casual games publisher, today released Farm Frenzy 3, the third installment of the popular franchise on iPhone, iPod touch and iPad. The newest chapter in the franchise that has topped best-seller lists and earned rave reviews since its PC debut in 2007, features a revamped art style, captivating gameplay, and introduces the franchise’s newest character, Scarlett, whose story unfolds in dazzling comic-book style interludes.
In Farm Frenzy 3, Scarlett’s ultimate goal is to unseat the greedy president of the Farmers Union by earning the trust of the community and winning the next election. The whimsical farming sim transports players to Africa, South America and other exotic locations to manage local farms, collect produce and manufacture goods. Across 95 addictive levels, Farm Frenzy 3 challenges players to employ clever strategies to complete levels quickly in order to earn the coveted gold ranking and the support of the people.
Farm Frenzy 3 comes loaded with features mobile gamers have come to expect from premium titles, including GameCenter and OpenFeint integration and iPhone 4 retina display support. Alawar has future plans for a series of add-ons that will follow Scarlett on a variety of time management adventures, including Farm Frenzy 3: American Pie, Farm Frenzy 3: Ice Age, Farm Frenzy 3: Madagascar.
“Casual games have driven much of the growth in the mobile industry as mobile and tablet devices become the fastest-growing platforms in the world,” said Kirill Plotnikov, Vice President of Publishing at Alawar. “After selling millions of copies and collecting several prestigious awards, including Disney Corporation’s iParenting Award, we think Scarlett represents Farm Frenzy’s most lovable character yet. Our focus has always been on bringing more engaging content to our audiences as we continue to keep players engaged and entertained!”
Watch Trailer: https://www.youtube.com/watch?v=5HXopBE_dzA
Contacts:
Tyler Chester
PR Account Executive, Appular
Email: tyler@appular.com
Phone: +1 (989) 747-8520
Alexandra Butova
Marketing Program Manager, Alawar
Email: butova@alawar.com
Phone: + 7 (961) 217-87-50
David Laprad
Creative Manager, U.S. Operations, Alawar
Email: david@alawar.com
Phone: + 1 (615) 785-7472
About Alawar Entertainment
Founded in 1999, Alawar Entertainment specializes in the development, publication and distribution of casual games, reaching players in over 60 countries. The company is the leading distributor of casual titles in Eastern Europe and has published more than 200 casual PC games globally, including leading downloadable brands like Farm Frenzy®, Craze®, and The Treasures of Montezuma®. Alawar games are now available for the iPhone®, iPad™, PlayStation® 3, Nintendo DS™, Mac®, Android™, Symbian, and J2ME™ platforms. The company also releases entertainment products for social networks and MMO audiences. For more information, visit www.alawar.com.
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