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Skobbler’s ForeverMap Makes Rich Offline Maps an Always-Dependable Reality on US iOS Devices

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ForeverMap and the OpenStreetMap Platform Challenge Conventional Thinking About Mobile Maps

Berlin and New York –  March 22, 2011 –  Skobbler today announces the launch of ForeverMap, a powerful offline map for iPhone, iPod touch and iPad, that fully exhibits the potential of the growing OpenStreetMap platform. Thanks to Skobbler’s compression technology and unique integration with the OpenStreetMap database, ForeverMap brings users immediate offline access to stored maps for any region in the entire United States.

ForeverMap introduces the most sophisticated use of the OpenStreetMap to-date, delivering offline access to city or street search, name browsing, location finder, route calculation and point-of-interest information provided by Wikipedia. ForeverMap also offers users the first comprehensive map solution capable of turning offline devices, like the iPod touch and WiFi iPad, into fully-functional mapping devices that rival conventional online experiences, such as those provided by Google Maps.

What is OpenStreetMap?

Much like Wikipedia, OpenStreetMap is a collaborative project of over 320,000 contributors dedicated to revolutionizing digital maps by creating a free, editable map of the world using data from satellites, GPS logs, local knowledge, and other sources of geographic information. With quality assurance tools that monitor data for accuracy, and an army of loyal supporters, the crowdsourced OpenStreetMap is poised to overtake traditional map providers with regard to accuracy, detail, participation and quality.

ForeverMap represents the ideal travel tool as users can maintain access to maps without a data connection, while also retrieving stored information on historic landmarks and significant points of interest. ForeverMap also provides a useful bookmarking system for favorite destinations, and saves search histories for convenient returns to previously visited locations. With multi-touch (pinch to zoom) support and compass integration backed by auto-turning support and auto-follow mode, whereby the map centers around the user’s current position, ForeverMap ensures that can always find their way, regardless of reception bars.

“We wanted to create an app that will ultimately become the last word in the map space, the one app that provides orientation to users without the usual ifs and buts,” commented Marcus Thielking, co-founder of Skobbler. “With ForeverMap, we’ve done just that. Users can now instantly access a detailed digital map without data connectivity, making all the information available on-the-go. For the user, ForeverMap is the one and only map they’ll ever need: they can find what they need, when they need it, no matter where they are.”

ForeverMap is universal and available for iPhone, iPod touch and iPad for $0.99 for a limited time on the iTunes App Store or at:
http://itunes.apple.com/us/app/forevermap-by-skobbler-north/id424183595?mt=8

Watch Trailer: http://www.youtube.com/watch?v=UAzlwrXm4OE

Promo Codes are available for press reviews.

Media Contact:

Kevin Jordan
Appular
kevin@appular.com
415.686.0568

Chi Zhao
Appular
chi@appular.com
646.578.5254

Tyler Chester
Appular
tyler@appular.com
347.286.1832

About Skobbler:
Skobbler is a unique service, which combines Internet community with a free mobile phone navigation system. Use Skobbler to find the right location -- on the Internet or on the move. Skobbler thrives on the activity and enthusiasms of its members, which is why they integrated a unique concept onto their platform. The “Local Heroes” feature measures the activity of Skobbler members. Skobbler was created and is maintained by a young team dedicated to combining the Internet with mobile telephony to create a companion for our everyday lives.

Skobbler® is a registered trademark of Navigon AG in the U.S. and/or other countries. iPhone® and iPod® touch are registered trademarks of Apple Inc. in the U.S. and/or other countries. All other trademarks are property of their respective owners.