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ArdAzAei presented its sophomore couture collection, The Diffraction of Light, at the Musée d’Art Moderne de Paris, July 4, 2023

A study of luminescence through the medium of couture, The Diffraction of Light debuts a variety of custom-developed textiles which accentuate the interplay of light on fabric as they gently fold and drape around silhouettes inspired by the geometry of gemstones, and the stunning patterns that come about when we shine a light through them.A collection of 24 looks, The Diffraction of Light showcases hand-crafted couture techniques of smocking, pleating, embroidery, and appliqué, in order to create the effect of light radiating from a garment. The theme of light is also interpreted, quite

ArdAzAei launches Fall Winter 23/24 ‘Souvenir’ Collection

ArdAzAei is proud to announce the launch of the Fall Winter 23/24 Souvenir Collection, a range of prêt-a-porter which draws inspiration from the acclaimed Midnight in the Persian Garden haute couture collection, at the brand’s new Paris home 11 rue Saint-Florentin from February 28 - March 10, 2023.Founded in 2021 with ateliers in Paris and Stockholm, ArdAzAei is where Persian heritage, Swedish modernism and French savoir-faire collide. As a luxury womenswear brand engaged in the search for the sublime, ArdAzAei eschews trend-based consumption to instead offer made-to-measure couture, and

ARDAZAEI DEBUTS ‘MIDNIGHT IN THE PERSIAN GARDEN’ COUTURE COLLECTION

The new Swedish luxury womenswear brand presented its first couture runway show, ‘Midnight in the Persian Garden’, in the Salle des Textiles of Paris’ Musée des Arts et Métiers on Thursday, July 7th at 10.30am CET.As earthly manifestations of an imaginary paradise, where architecture and horticulture were brought together into meticulous perfection, the Persian garden was the point of inspiration for ArdAzAei’s debut couture collection.   A poetic ode to the transcendent beauty of nature, ‘Midnight in the Persian Garden’ honours the incredibly complex systems of engineering required

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