ARGO Gaming Group launches sites for Japan and New Zealand

ARGO Gaming Group, a startup in lead generation, launches two new comparison sites for the Japanese and New Zealand markets. The launches are part of a strategy to focus on growing markets.

- Since our launch in March, we're live with three sites and this launch now strengthens our portfolio with another two really interesting markets; Japan and New Zealand.

It's all engines at full speed right now, both from a process management-, tech and momentum-perspective and the speed we're currently holding exceeds our most positive forecasts.

This launch in Japan is fantastic, as it's a market that is extremely interesting already plus if you add market growth to this equation, it's probably the most interesting market in the world right now, possibly together with the USA.

Japan is, from a market development perspective, where Europe and Sweden was maybe 8-10 years ago and there is plenty of room to grow, says Lars Wahlström, VD på ARGO Gaming Group.

The sites, and, comparison sites for online casino for the Japanese and New Zealand markets respectively, are now live since a couple of days. ARGO Gaming Group also launched sites for the Canadian (, Finnish ( and German ( markets earlier this year.

- New Zealand is also interesting, even if it is smaller than Japan of course. They are early on the curve and it's an English-speaking market, which of course makes it easier from a content production and SEO perspective, says Wahlström.

- Sweden is also exciting to us, despite the fact that we're in a more mature phase here and also a lot higher competition from an SEO perspective.

That said, let's not forget its a +1bn SEK per month online market. However, you do need to find smarter ways to the approach and enter the market here. We're currently looking at multiple ways of doing this, finishes Wahlström.

Lars Wahlström

+4670-410 56 81


Introducing ARGO Gaming Group: a lead generation company in the iGaming industry. Founded in 2020 with +30 years of industry experience between the founders, and a serious hunger for results, we’re here to make an impact.

What we do is simple – we provide high value, quality leads to iGaming operators across the world.

How we do it? Our core competence is traditional affiliation marketing, native advertising and media buying.