Sex, Extortion, Liars, and Spin
New Book Navigates the Ethical Way to CommunicateSpin. It is often used to describe the work of a PR professional and their ability to manipulate a story to benefit themselves or a client. Unfortunately, in some circles it has become synonymous with lying.
In the new book Spin Sucks: Communication and Reputation Management in the Digital Age, author Gini Dietrich offers an alternative to destructive spin: Clear, transparent, and honest communication,