PRESS INVITATION - Artipelag

On May 31st 2012 media is invited to a preview of Artipelag, the new meeting place for culture, art, design, architecture and good dining. The art exhibit, “Platsens Själ”, will also be open for interested journalists. Artipelag is located on Värmdö, east of Stockholm, and has a magnificent view over the archipelago. The well-known Swedish family owned company, BabyBjörn AB, stands behind the project. The doors will be open to the general public on June 3rd 2012.

PRESS PREVIEW PROGRAM 31 MAY

8:30 a.m.                                 BOAT 1 TO ARTIPELAG DEPARTS FROM BERTH 8 OUTSIDE OF THE STRAND HOTEL. THE BOAT TRIP, ON GUSTAVSBERG VII, WILL TAKE 1 HOUR AND 15 MIN.  BREAKFAST IS    SERVED ON-BOARD.

10:15 a.m.                              INDIVIDUALS BEHIND THE PROJECT SPEAK ABOUT THE ARCHITECTURE AND THE VISION OF ARTIPELAG.

10:45 a.m.                             ARTIPELAG’S ARTISTIC DIRECTOR, BO NILSSON, SPEAKS ABOUT THE UPCOMING ART PROGRAM FOR AUTUMN.

11:15 p.m.                             WALKING TOUR

11:30 p.m.                             BOAT 2 TO ARTIPELAG DEPARTS FROM BERTH 8 OUTSIDE OF THE STRAND HOTEL. THE BOAT TRIP, ON GUSTAVSBERG VII, WILL TAKE ABOUT 1 HOUR AND 15 MIN.  A LIGHT  LUNCH WILL BE SERVED ON-BOARD.

12 noon                               LUNCH SERVED AT ARTIPELAG FOR THOSE JOURNALISTS  PRESENT ON THE MORNING SESSION.

12:30 p.m.                            BUS 1 DEPARTS FROM ARTIPELAG TO CENTRAL STOCKHOLM.

1:15 p.m.                              ARTISTIC DIRECTOR BO NILSSON PRESENTS THE EXHIBIT, “PLATSENS  SJÄL.”

2:30 p.m.                             COFFEE SERVED AT ARTIPELAG

3 p.m.                                  BUS 2 DEPARTS FROM ARTIPELAG TO CENTRAL STOCKHOLM.

3:30 p.m.                            PRESS PREVIEW CONCLUDES. INDIVIDUAL INTERVIEWS WILL BE OFFERED IF TIME ALLOWS.

DIRECTIONS TO ARTIPELAG BY CAR

Artipelag is located on Hålludden on Värmdö. The drive takes about 20 minutes from central Stockholm. Take Route 222 towards Gustavsberg and take the Hålludden exit. Thereafter follow the signs directly to Artipelag’s parking.

ACCREDITATION

Please register by 24 May 2012. E-mail name and contact information to: pressvisning@artipelag.se. Please include the name of the media you represent and the name of each person attending. Please inform us if you will be taking advantage of our transportation to and from Stockholm.

FOR MORE INFORMATION

Karin O’Connor, Information Officer Artipelag, Karin.oconnor@artipelag.se,

ph: +46 703 72 58 48

ARTIPELAG IN SHORT

The first spade hit the ground in summer 2010. Since then Artipelag has grown into a

new international meeting place where art exhibitions, inspiring cultural activities,

Swedish design and good dining live side by side in the beautiful archipelago.

The structure, which is 110,000 sq. ft., is carefully located amongst the pine trees and the rocks with a magnificent view over Baggensfjärden. The façade is dressed in pitched pine planks and the roof is covered with Sedum plants. Artipelag opens to the public on 3 June 2012.

The late architect, Johan Nyrén, drew up the plans for Artipelag at the bequest of the well-known Swedish family business, Babybjörn AB. Artipelag is located at Hålludden on Värmdö Island, about 12 miles east of Stockholm.

Artipelag will work with boundary-crossing exhibits of classical as well as modern and contemporary art, but will also include arts and crafts and design. The opening exhibit is called, “Platsens Själ” (“The Soul of the Place”), and runs until September 30th2012.

The art rooms include just over 32,000 square feet and are laid out as follows:

• A large art hall of about 11,000 square feet with a 213-foot long side facing the water.                                                                                                                                           
• “Johan Nyrén’s Art Rooms” include four exhibition halls designed with distinctive architectural features where slanted walls welcome the visitor. The rooms are beautifully situated facing north, which offers lovely lighting for the exhibited artworks. The rooms also simultaneously fulfil the latest requirements concerning climate, safety, and function for the exhibition of art.
• A 13,000 square foot Artbox with a 39-foot high ceiling. Here in the Artbox, cultural activities like art exhibitions, opera performances, TV-broadcasting before an audience of up to 1,000 guests, and even banquets and special events can take place.
• Artists’ space of about 4,200 square feet including 11 dressing rooms, 11 make-up tables, costume rooms, and a meeting room with a view over the water. There are also kitchens, showers, and toilets.

During the opening week, the Royal Opera will perform a newly written version by Anders Eliasson of a libretto by the deceased poet Bengt-Emil Johnsson. Opera singer Lena Hoel will perform “Karolina’s Sleep” along with musicians from the Royal Orchestra. In connection with “Karolina’s Sleep”, two pieces of art in glass by Bertil Vallien will be shown at Artipelag.

Beside cultural activities, good food will be served in two restaurants that both have magnificent views over Baggen’s Bay. One of the restaurants, called “Bådan”, seats about 250 guests with accompanying outdoor serving. The visitor can choose food from the buffet or just drink coffee here. The other restaurant, “Baggen”, offers table service inside and outside for about 180-seated guests. A design boutique will also be selling own designed products of differing types.

Artipelag’s website, www.artipelag.se, will be continuously updated with Press information and images. It is also possible to follow us on our official Facebook page.