Ashe Avenue launches folk/bluegrass site

The Bluegrass Situation calls on Brooklyn-based web development agency for site renovation

With the growing popularity of bluegrass and folk in the popular music scene, Los Angeles-based music blog BluegrassLA was able to capture the attention of a small community. In 2011, they partnered with actor Ed Helms and his annual LA Bluegrass Situation Festival, and rebranded as The Bluegrass Situation.

They witnessed a trend of upward national growth and soon realized they needed to move on from their WordPress blog to support their increasing number of users and content features.

After amassing a regional following, The Bluegrass Situation reached out to Ashe Avenue in early 2013 with the goal of launching a dynamic, redesigned site — along with a new CMS and scalable server architecture — to coincide with their presence at the 2013 Bonnaroo Music & Arts Festival. The new site was developed on a Drupal 7 CMS to support their various editorial needs, including an interactive calendar feature to showcase music events. The end result was an attractive, user-friendly site that both sides were extremely pleased with (

Ashe Avenue continues to support the The Bluegrass Situation and looks forward to watching the continued growth of the bluegrass community.

About Ashe Avenue

Founded in 2007, Ashe Avenue ( is a web development and design group headquartered in Brooklyn, N.Y with an office in Chapel Hill, N.C. They partner with the world’s best media groups, creative agencies and innovators to develop award-winning, high-traffic, high-performance websites and applications experienced by millions of people each day.