Expressen choose Aspiro as mobile solutions provider

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Aspiro Mobile Solutions has signed an agreement with Swedish newspaper AB Kvällstidningen Expressen. Aspiro will deliver mobile payment solutions via SMS and MMS and supply other mobile activities to Expressen.

AB Kvällstidningen Expressen publishes the Swedish nationwide spread tabloid Expressen and the regional editions GT in Gothenburg and Kvällsposten (the Evening Post) in Malmo. Expressen.se with regional sites gt.se and kvp.se deliver news, entertainment and sports 24 hours a day.

The agreement covers the use of Aspiro's media platform, for development and operation of Expressen's mobile activities and payment solutions via SMS and MMS. Aspiro and Expressen will be working closely together to introduce new services to the market.

"Aspiro has extensive experience in delivering mobile solutions for media companies and solutions that fit our needs, therefore, was a great choice as a supplier to us", said Matthew Carlson, editor of Digital Media at Expressen.

Aspiro's media platform is a user-friendly and flexible mobile platform that provides Expressen and other media companies better opportunities to develop exciting mobile services and to organize activities coordinated across departments.

"Media companies are one of our key focus areas, because our platform offers solutions that are tailored specifically for that type of activity. We are therefore very pleased that Expressen now also chose to become our customer", says Peter Tonstad, head of Aspiro Mobile Solutions.

For more information, please contact: Kristin Castillo Eldnes, Head of Corporate communication and IR, Tel: +47 90 80 73 89, kristin.eldnes@aspiro.com, Peter Tonstad, Head of Mobile Solutions, Tel: +47 481 76 102, peter.tonstad@aspiro.com

Aspiro in Brief
Aspiro has unique positioning as the world's only provider of both streaming music and TV services delivered as a complete hosted white label service to partners. Aspiro also delivers music streaming service WiMP directely to consumers in Scandinavia. Aspiro utilize over ten years mobile technology and retail experience, delivering its premium services to companies worldwide including Deutsche Telekom, Telefónica O2, Telenor, 3, TeliaSonera, BBC, Aftonbladet, mBlox, TVNorge, Entel and VG. Aspiro is listed on the Nasdaq OMX Stock Exchange in Stockholm. 2010 sales for continuing operations were SEK 262 m and the company has some 115 employees.

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