Increased mobile surfing and new ad concepts drive growth in Mobile Marketing

Aspiro Mobile Solutions experienced increasing traffic in the company's mobile ad network during this summer, where advertisers ran campaigns with so-called mobile net boards, which has shown to provide very good outcome for advertisers. New ad solutions connected to mobile coupons and mobile payment is expected to make the mobile phone into an even more attractive advertising channel.

The new format mobile net boards is an ad that covers almost the entire mobile screen and gives full attention from the end user. This leads both to greater direct response and because of its attention scope, also a significant brand-building effect. The net boards have given approximately 10 times higher click rates as regular promotional banners on the web. Mobile coupons and mobile payment allows for a completely unique way to get immediate response, enabling customers to download discount coupons that reads directly from their mobile screen to bar code readers in the stores, or through payment of products and services directly via their mobile phone. Combined with advertising on mobile sites, advertisers can facilitate their customers to buy or get a discount coupon for the product advertised for. With a single click on the advertisement on the mobile screen, the customer can buy the movie ticket or DVD movie that caught their interest, or download a coupon for instance for a new perfume or juice. The number of mobile surfers is increasing, and this summer, new records for both weekly and daily use were set. The typical mobile browser is under 40 years of age, and has higher education and a high income. With the Aspiro ad network, consisting of over 80 of the leading mobile pages, advertisers can effectively reach this attractive target group. –We believe that this is only the beginning and expect that advertisers within a few years will use a significant proportion of their marketing budget to communicate directly with consumers via mobile phones, utilizing the opportunity for immediate response. Aspiro offers both the ad network and the technical solutions for mobile coupons and mobile payment and is uniquely positioned in this growing market, says Erling Paulsen in Aspiro Mobile Solutions.