Aspiro TV’s Erling Paulsen speaking at MEF Global 2011 in London, 7th July

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Joining stellar line-up at high-level mobile content & commerce event

Erling Paulsen, CEO of Aspiro TV will be speaking at MEF Global 2011: Mobile Content & Commerce, the annual event of MEF, the global trade body for mobile content with a dedicated focus on mobile commerce.

He will be joining speakers from companies including Vodafone, Whitbread, Aurora Fashions, Shazam, CBS Mobile, Grapple Mobile, Evernote, Hungama, Gracenote and QTel at this high-level event.

MEF Global 2011 will bring together decision-makers from across the expanding mobile ecosystem, including mobile specialists as well as publishers, retailers, brands and financial institutions. They’ll be there to connect, share knowledge and do business.

MEF will also share exclusive consumer data at the event, taking place at the Grand Connaught Rooms in London on the 7thof July. A total of 8,530 consumers in nine markets across five continents were quizzed about their mobile commerce habits in MEF’s exclusive Global Consumer Survey, carried out by OnDevice Research.

In the evening, MEF celebrates industry achievements globally at its 8th annual Meffys Awards gala dinner, hosted by Ruby Wax. Aspiro has been named finalist in two categories of the awards; Best TV & video service, and Best Music service.

For more information please contact: Kristin Castillo Eldnes Head of Corporate communication and IR Tel: +47 908 07 389 e-mail: kristin.eldnes@aspiro.com or Erling Paulsen CEO Aspiro TV, Tel: +47 945 01 122 e-mail: erling.paulsen@aspiro.com.

Aspiro in Brief
Aspiro has unique positioning as the world's only provider of both streaming music and TV services delivered as a complete hosted white label service to partners. Aspiro also delivers its music streaming service WiMP direct to consumers on selected markets. Aspiro utilize over ten years mobile technology and retail experience, delivering its premium services to companies worldwide including T-Mobile, Telefónica O2, Telenor, 3, TeliaSonera, BBC, Aftonbladet, mBlox, TVNorge, Entel and VG. Aspiro is listed on the Nasdaq OMX Stock Exchange in Stockholm. 2010 sales for continuing operations were SEK 262 m and the company has some 115 employees.

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