Rubberduck launches iPad Application
Rubberduck Media Lab, a subsidiary of Aspiro AB and Europe’s leading provider of streaming mobile TV services continues to expand its offering with its new Apple iPad Application.
The Application is built upon the company’s extensive cloud based encoding and streaming solution. The iPad application allows operators, broadcasters and content providers to deliver On Demand and Live TV experiences directly to their iOS customers via the Apple App Store, formatted and optimized for the larger screen experience. The fully skinable solution supports features including extended content metadata, real time EPG, social media integration, subscription and billing logic. The application can also be remotely updated and controlled via Rubberduck’s web-based Content Management System.
This latest addition to Rubberduck Media Labs product offering shows a new shift in media delivery and customer consumption. Rubberduck has addressed the need to provide a rich TV experience to end users who want to view content on large form wireless devices over both Wireless and Operator Networks. Rubberduck believes that such large form mobile devices will allow its customers to extend the duration of content consumption, decrease churn and increase ARPU.
“The iPad is great for video and TV, and our new application will take mobile TV to the next level. On standard portals the average viewer watches for three minutes. This number increases to roughly ten minutes for our iPhone clients. Given the screen size and the video quality on the iPad, we now expect that the mobile TV market will enter the world of full length program episodes and movies. Rubberduck's ambition is to make sure that our customers capitalize on this great opportunity", states Erling Paulsen, CEO of Rubberduck Media Lab.
For more information please contact:
Kristin Breivik Eldnes
Head of Corporate communication and IR
Tel: +47 908 07 389
e-mail: kristin.eldnes@aspiro.com
Erling Paulsen
Managing Director Rubberduck
Tel: +47 945 01 122
e-mail: erling.paulsen@rubberduckmedialab.com
Rubberduck Media Lab provides compelling video experiences on consumer devices. Based in Oslo, Norway, Rubberduck is a leading mobile TV and video provider powering services for Network Operators and Broadcasters such as T-Mobile, Telefónica O2, Telenor, MTV, Hi3G, BBC, Elisa and Entel. Our Managed Services include content sourcing and complete technical management of the end-to-end solution. Rubberduck Media Lab is part of the stock listed Aspiro group, a small cap company listed on the Nasdaq OMX Stock Exchange. For more information please visit www.rubberduckmedialab.com or www.aspiro.com
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