Rubberduck Media Lab delivers mobile video for German Broadcaster

Rubberduck Media Lab, a leading provider of mobile TV solutions, announces today a new collaboration with German public broadcaster Deutsche Welle. Rubberduck is part of the stock listed Aspiro group, which is the Scandinavian market leader within mobile services.

Deutsche Welle broacast to an international audience with radio channels in 30 languages and TV for instance in German and English. Deutsche Welle’s users has previously had access to live channels on web and mobile internet and will now also be provided with video clips on their mobile through the new agreement with Rubberduck Media Lab.

Through mobile portal mobile.dw-world.de users gain access to a wide rage of programs in news, entertainment, culture, motor sports and more. The offering includes regular TV- and radio shows from Deutsche Welle’s archives, but also programs that have been adapted to the mobile user behaviour, which means clips that are 2-5 minutes long. The service can be used regardless of operator, and viewers only pay for data costs.

Rubberduck Media Lab’s platform Studio: 1 handles the technology behind the video on demand service and allows the video to automatically be converted to mobile format to suit all networks, such as 3G or EDGE, and that the broadcasting works on all video phones on the market.

- We are proud to launch this cooperation with Deutsche Welle and also to expand our customer portfolio among public Broadcasters. We already operate similar services for broadcasters such as the BBC and NRK, said Miguel Silva, Sales and Marketing Director for Rubberduck Media Lab.