Rubberduck Media Lab offers Mobile Video Streaming to Advertisers and Media Agencies

Rubberduck Media Lab, a leading provider of mobile TV solutions now offers a quick-time-to-market solution to advertisers and media agencies that are including mobile video streaming as a part of advertisement campaigns’ platform mix.

Rubberduck’s simple proposition of returning streaming links to received video clips, allows campaign managers to incorporate a video link in any mobile campaign page. The links will automatically be optimized to work on the best quality for the end user’s handset. The service can be used regardless of operator, and viewers only pay for data costs.

Microsoft Advertising in the UK has just tested this service for the Barclaycard campaign and it has proven to be successful. The campaign, which is the first joint online and mobile takeover of MSN portals, saw over 400 streams of the Barclaycard commercial on Mobile in the UK during a 2 week period of the Ad-Campaign.

– Adding a Mobile Streaming Platform into the advertising mix, is one of the best ways to reach and target the elusive active audience. Rubberduck makes it simple to deliver this technology to media agencies and hence helps in testing new grounds in media, says Miguel Silva, Director Sales and Marketing at Rubberduck Media Lab.