Rubberduck Media Lab wins Mobile Entertainment Award for best Mobile TV service

Rubberduck Media Lab, a leading provider of mobile TV solutions, has won the Mobile Entertainment Award for Best Mobile TV or video service presented by Visiongain in London. Rubberduck is part of the stock listed Aspiro group, which is the Scandinavian market leader within mobile services.

Rubberduck Media Lab won the award based on its service to the operator Hi3G in Sweden and Denmark. The service powered by Rubberduck Media Lab includes a phone application that allows a more convenient TV viewing experience for the end user. The service consists of a mixture of national local live and loop channels and some of the best known international TV brands, all delivered using Rubberduck’s studio:1 mobile TV platform. There is also a unique Network PVR Function that allows users to watch previous episodes of some previously aired programs. Consumers get an optimal experience, for instance through the possibility of zapping between channels, see video in full screen and consult program guides.

Rubberduck Media Lab received the award for excellent end user focus, where the customer is offered an experience similar to regular TV. Other companies shortlisted in the Mobile TV and video category were Arvato Mobile, Fox Mobile Group, Saffron Digital, Vantrix, gorilla box and Mobixell.

– This has been a great year for Rubberduck Media Lab. We have been directly nominated for several awards, such as the Mobile Entertainment Award and the Meffy, as well as received indirect nominations through customer services powered by Rubberduck. We have always focused on end user experience and I am very happy that we can now accept the Mobile Entertainment Award, motivated by our very own ambition, which is offering the best mobile TV experience, says Ola Svartberg, CEO of Rubberduck Media Lab AS.