3 chooses Rubberduck Media Lab

Rubberduck Media Lab has signed an agreement with the Scandinavian mobile operator 3 for delivery of both the technical solution and operations and hosting of 3’s Mobile TV initiative in Sweden and Denmark. The service named 3Show is tested at the moment and will from 1 February be a part of 3’s broadband services within the concept X-Series.

– That 3 chooses us shows that Rubberduck has the best solution in the market for Mobile TV. The service we deliver gives the user a better TV experience based on higher picture quality and simplicity in navigation between channels, says Espen Erikstad, CTO of Rubberduck Media Lab.

Rubberduck Media Lab delivers a streaming solution for mobile TV that enable 3’s customers to watch Mobile TV by downloading a software client. The solution is built on a video standard with high quality at lower bandwidths. The service is unique as there is no other complete TV service with the same picture quality for mobile phones in Scandinavia. It is a complete TV solution that offers easy access to a number of channels and a program guide. Already sent programs can be seen on-demand. Rubberduck Media Lab is responsible for operations and hosting of the service.

– We will make a big effort on Mobile TV and will lead the development within this area. Through the 3Show service our customers will be able to choose between 20 different channels to watch live. In addition they can choose to watch already sent programs whenever they like, says Brian Laffan, Product Responsible at 3.

– This is a milestone for Rubberduck. We deliver a total solution for Mobile TV to one of the world market’s most demanding customers together with subcontractors Beeweeb from Italy and American Vidiator. This agreement confirms our leading position within mobile multimedia, says Ola Svartberg, manager of Rubberduck Media Lab.