Aspiro and Cybird to Join Forces for Mobile Services

Aspiro and Cybird to Join Forces for Mobile Services Aspiro today announces that a Memorandum of Understanding (MoU) is signed regarding an alliance between Aspiro and the Japanese company Cybird. Cybird, which has delivered more than 40 services to DoCoMo, is the leading mobile Internet company on the Japanese market, a market that today has 10 million users. The agreement means that the companies will together develop, sell and deliver mobile services and applications globally. The alliance is of great strategic importance. Initially it means that both companies will make each other's products available in Europe and Asia, including Japan. In the long term, a WAP and I-Mode competence centers are planned as well as mutual product launches on the North American market. The MoU between Aspiro and Cybird means that the companies will initially cooperate in making each other's products available in Europe and Asia (including Japan), establishing WAP and i-Mode competence centers and expanding the co-operation with key content providers. The target markets for sales and marketing activities are operators, portals and enterprises that want to develop their relations with customers as well as their internal mobile workforces via mobile portals and services. This MoU provides both parties a mutual platform for further joint activities. "Aspiro and Cybird share the vision of pioneering life in motion," says Robert Hori, President and CEO of Cybird. "it was this common vision which brought our companies together. By sharing our respective experiences of WAP and i-Mode we can deliver innovative mobile service solutions worldwide. In addition, the Aspiro alliance provides us with the opportunity to sell and deliver our products in the mobile phone rich European market." Jörgen Adolfsson, CEO of Aspiro adds, "With over 7 million i-Mode subscribers and 600 i-Mode services, Japan is a world leader for mobile services. Our alliance with Cybird opens this market for us and allows us to bring their knowledge and experience to Europe. Our own position as a leader in the mobile applications and services market and located in the heart of the Mobile Internet world here in Sweden enables us to provide Cybird with unique competence for WAP based applications. Together, we have a wonderful opportunity to become major players in the global market." For more information, please contact: Per Bergman, Director of Business Development, Aspiro, tel: +46-709 91 80 56 About Cybird Cybird is Japan's leading mobile phone applications and services developer with cutting edge technology and the best minds in mobile-focused strategic planning. Services from entertainment to information are provided to mobile users via all of the main mobile phone carriers in Japan. Founded in 1998, Cybird has already become a worldwide leader of mobile content in only two years. In addition to the over 100 experienced members at the Tokyo headquarters office, Cybird plans to open a US branch in the year 2000. Cybird is the pioneer of the mobile phone content business in Japan and the matchless company whose content is officially available through all of the main Japanese mobile phone carriers About Aspiro Aspiro provides mobile applications and services promoting Life in Motion using cutting-edge knowledge and technologies. Aspiro offers operators, content providers and mobile organizations a wide range of solutions, from pre-packaged portal services to industry-specific solutions. Founded in 1998, Aspiro is today a world leader within Mobile Internet. The Scandinavia-based company has over 150 employees and offices in Sweden, Norway, Luxembourg and USA. Aspiro's business concept, organization and operations are based on many years of experience gained in the mobile telecommunications and IT industries. For further information about Aspiro, please visit www.aspiro.com. ------------------------------------------------------------ Please visit http://www.bit.se for further information The following files are available for download: http://www.bit.se/bitonline/2000/05/18/20000518BIT00960/bit0001.doc http://www.bit.se/bitonline/2000/05/18/20000518BIT00960/bit0002.pdf