Aspiro enters strategic collaboration with SBS Radio AB

Aspiro has signed an agreement with SBS Radio AB in Sweden, regarding technical solution and interactive services for TV and radio. The collaboration will be within Aspiro’s new initiative for interactive services, in the Business Solutions business area.

The agreement is valid for billing- and gateway services, technical platform and administrational tools, as well as different interactive services to be used in the various TV- and radio shows. The end users will for instance be able to send SMS or MMS to join different votings, competitions and quizzes or use a chat function on the radio or TV. SBS Radio consists of radio channels such as Mix Megapol, The Voice Radio, Vinyl 107, Rockklassiker and Radio 1075 as well as TV-channel The Voice TV.

- Aspiro is able to deliver a technical solution and interactive services that we need for both TV, radio, internet and mobile internet – easy and accessible. Therefore, they are the natural choice for us, says Simon Gooch, Online director of SBS Radio AB.

The services to SBS Radio AB will be using a new technical platform developed by the acquired company Mobile Entry. The solution facilitates interactive services and integration between various channels such as TV and cell phones.

- Business Solutions is one of our growth areas and interactive services will be a new and important initiative for us ahead. SBS Radio AB is an important client for us, leading the development in the area and focusing on how we together can provide innovative solutions to the customers in the different channels. Since music also is one of our main areas, we see them as a natural partner, says Gunnar Sellæg, CEO of Aspiro.