Aspiro in consultancy project regarding MMS

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Aspiro has signed a contract with a major European mobile operator regarding a consultancy project, where Aspiro will support the operator in improving its MMS offering. The project is well in line with Aspiro’s strategy to strengthen its ties with present customers and capitalize on Aspiro’s expertise within mobile consumer patterns.

The mobile operator, which is one of Europe’s largest with more than 15 million subscribers, has earlier bought an MMS trial from Aspiro. The new assignment for this operator involves strategic consultancy around its current and future MMS service offering. Aspiro will evaluate the operator’s MMS services in relation to target groups, usability and marketing. Aspiro will also suggest suitable MMS services, content and campaigns to be part of the operator’s total MMS offering during 2003. The operator has earlier tested four of Aspiro’s MMS services. “I am very pleased to have intensified our cooperation with this operator, which is part of one of the world’s largest telecom groups", says Håkan Persson, CEO, Aspiro. "This is a proof of our ability to leverage from not only our MMS applications or technical infrastructure, but also our strategic knowledge in service creation and design, usability and user demands in this high potential area” The assignment will be executed during January and will yield 30 000 euro. For more information: Helena Gynnerstedt, Head of Information, Aspiro AB, ph: +46-40-630 03 18, e-mail: Henrik Aquist, Key Account Manager, ph: +46-708-36 81 02, e-mail: