Aspiro makes acquisition in mobile marketing

Effective today, Aspiro has acquired 75% of the shares of Norwegian company My Mobile World AS (MMW), which provides mobile marketing and interactive solutions for domestic and foreign clients. The acquisition strengthens Aspiro’s mobile marketing business segment.

Aspiro has acquired 75% of MMW’s stock and 75% of a receivable; the purchase price is NOK 1.5 m cash. Aspiro has an option on the remaining 25% of the stock and receivable. The transaction is not expected to generate any significant earnings effect for Aspiro in 2008.

Mobile marketing is one of Aspiro’s growth segments, where generally, high growth is expected in the coming years.

“We see substantial value in My Mobile World’s products and solutions, and see good opportunities to sell them alongside our existing products,” said Jan Erik Sørgaard, CEO of Aspiro Mobile Marketing.

MMW supplies mobile marketing, such as web and mobile solutions, texting campaigns and interactive solutions for Norwegian and foreign customers. In 2007, MMW’s sales were some NOK 3.2 m.

“I’m looking forward to contributing my skills and products to a company that I think has good prospects of success in mobile marketing,” responded Kåre Uthaug, founder of MMW.