Aspiro tests new business model in Denmark

Aspiro, listed on the Nasdaq OMX stock exchange in Stockholm, has previously announced that it has signed a distribution agreement with Danish newspaper Politiken for music streaming service WiMP. Tomorrow, WiMP introduce in Denmark a new version of WiMP which also offers a free version, while simultaneously starting up a large editorial collaboration with Politiken.

New WiMP gives Danish users free access to the service's 18 million tracks, where it takes users by the hand and guides them to new musical experiences. WiMP not only offers millions of tracks to PC and mobile, but delivers inspiration and experiences that take people closer to the music and the artists and makes it fun to discover music from all genres.
WiMP has local music editors in all countries, including Denmark, where the Danish music editors also collaborate with other music experts and dedicated and influential music media such as Politiken, Soundvenue, Gaffa and the artists themselves.
New WiMP in Denmark is an open product based on the conviction that everyone should have the opportunity to try WiMP, before purchasing the full WiMP experience with access to the service on any device anywhere, anytime.
WiMP also introduce to customers of Danish Politiken the option to listening to music through WiMP while they read their newspaper music reviews digitally.

This information is mandatory for Aspiro AB (publ) to publish pursuant to the Swedish Securities Exchange and Clearing Operations Act and/or the Swedish Financial Instruments Trading Act. This information was submitted for publication at 18:45 p.m. on 19 November 2012.
For inquiries, please contact: Gunnar Sellæg, CEO, Tel: +47 901 81 528, email: gunnar.selleg @

About Aspiro
Aspiro is a leading streaming company with its primary focus on the WiMP music service and video services delivered to partners. WiMP is delivered direct to consumers and through partners such as operators and TV distributors. With WiMP, Aspiro is thinking globally but working locally, with editorial services and in-house teams tailoring the service for each country. Aspiro has 14 years’ experience of digital services and is a growth company with high ambitions. Aspiro is listed on Nasdaq OMX Nordic Exchange Stockholm.


About Us

Aspiro is a media technology company on the forefront in the ongoing redefinition of music consumption. Through its subscription services WiMP and TIDAL, the company offers a complete music experience with HiFi quality audio and integrated editorial, magazine and video. In parallel, Aspiro is a content provider to the online media industry through RADR, helping its partners to attract and retain visitors on their web sites. See more on