Merger between Aspiro and Schibsted Mobile. Schibsted becomes principal shareholder - Notice to Extraordinary General Meeting

- The Board of Directors of Aspiro has entered into an agreement with the media group Schibsted to merge Aspiro with Schibsted Mobile (Inpoc), a supplier of mobile services. The merger means that Aspiro acquires all shares in Schibsted Mobile. - The merger will almost double Aspiro in size. Schibsted Mobile’s net revenues in 2004 were SEK 170 million and the operating profit before depreciation and amortisation was SEK 5.8 million. The company has a strong financial position and net cash of approximately SEK 41 million. Not insignificant cost synergies are expected from the merger. - The merger will strengthen Aspiro’s position within the mobile content services market in Norway and Sweden and establish the company as a leading player in Denmark and the Baltics. Aspiro will also get access to one of the strongest brands in the Nordic countries – Inpoc – and strengthen its position within the segment own channels. - The purchase price consists of 77,610,162 newly issued shares in Aspiro, which correspond to a holding in Aspiro of 41.6 percent after the acquisition has been carried out. Before the transaction, Schibsted’s holding is 5,400,000 shares in Aspiro. Schibsted and its subsidiaries thereby become the new principal owner in Aspiro with a holding of 44.5 percent. Schibsted has received a two-year exemption from mandatory bids from the Swedish Securities Council. - The acquisition is conditional upon the decision of the Extraordinary General Meeting in Aspiro on March 22 to issue shares in Aspiro to Schibsted. Several of Aspiro’s shareholders have committed to vote in favour of the proposed transaction. The closure of the transaction is to take place in connection with the Extraordinary General Meeting. - Johan Lenander will continue to lead the company as Acting chairman of the Board. Aspiro’s present CEO, Erik Hansen, will continue as CEO for the new group until the summer 2005. The board of directors will shortly start a recruitment process for a new CEO. - Sverre Munck, Christian Ruth and Mats Eriksson have been proposed to be elected as new members of Aspiro’s board of directors. In connection with the merger, Aspiro and Schibsted hereby announce a press conference today at 11:00. At the press conference, Aspiro’s Acting chairman Johan Lenander and Schibsted’s Executive vice president Sverre Munck will present and comment on the transaction. Place: Rektangelsalen in Berns, Berzelii Park, Stockholm. Time: Today at 11:00. Aspiro AB (publ) has entered into an agreement with Schibsted ASA (“Schibsted”) and their subsidiaries Schibsted Multimedia, VG, Aftenposten, Aftonbladet and Svenska Dagbladet to acquire Schibsted Mobile AS and its wholly and partially owned subsidiaries. Together the parent company and its subsidiaries are referred to as “Schibsted Mobile” or “Inpoc”. The purchase price shall comprise of 77,610,162 newly issued shares in Aspiro. The new issue will formally take place at a price of SEK 2.94 which corresponds to a purchase price of SEK 228 million. The merger is conditional upon the decision of an Extraordinary General Meeting in Aspiro to issue shares to Schibsted. Shareholders in Aspiro will propose the Extraordinary General Meeting to elect Sverre Munck, Christian Ruth and Mats Eriksson as new members of the board of directors in Aspiro. Marie Persson Björkman and Alf Rasmussen have stated that when the transaction is completed, they will relinquish their places on the board. Aspiro’s board of directors hereby gives notice of Extraordinary General Meeting in Aspiro to be held on March 22, 2005 (see enclosed notice). - The merger is an important step in Aspiro’s strategy to lead the market for mobile content services. Schibsted Mobile complements Aspiro’s operations very well and also gives us a strong position in Denmark and the Baltics. The transaction will give us an additional strong brand in Inpoc. Furthermore, our position within the direct consumer sales segment will be strengthened, said Johan Lenander, Aspiro’s Acting chairman. - A merger of Aspiro and Schibsted Mobile offers great opportunities for both parties. Aspiro is one of the leading companies within mobile content services and we share Aspiro’s strategic approach, that consolidation will create extra value. We consider the ownership of Aspiro as long-term and our intention is to be an active owner in Aspiro, listed on the Stockholm Stock Exchange, said Sverre Munck, executive vice president of Schibsted.