Telenor chooses Rubberduck Media Lab

Aspiro’s subsidiary Rubberduck Media Lab has signed an agreement with the mobile operator Telenor for delivery of a complete Mobile TV service in Norway. The service includes content sourcing and editing, portal design and hosting of the technical solution.

"We are very excited to be working with Telenor in this new and exciting field. Telenor has chosen us as a partner based on their knowledge of Rubberduck from a long term cooperation with Norwegian content providers", says Miguel Silva, Sales and Marketing Director at Rubberduck Media Lab. "Telenor's ambition to develop the best Mobile TV product in the market matches our own ambitions to be a world leading company in the area", he continues.

Rubberduck Media Lab delivers a complete solution for Mobile TV. Part of the offer is built on a video standard with high quality at lower bandwidths, H.264. The service offers easy access to a large selection of content from major local and global content providers live and on-demand. Rubberduck Media Lab is fully responsible for development and operation of the service.

"Telenor offers the best Mobile TV product in the market and we shall do so also in the future. With the new platform Telenor's Mobile TV initiative will take a long step forward", says Dag Kristoffersen, Head of Telenor's new Mobile TV unit.

"This is another milestone for Rubberduck. We deliver a total solution for Mobile TV, including content, to one of the world market’s most demanding customers. This agreement reconfirms our leading position within mobile multimedia", says Ola Svartberg, CEO of Rubberduck Media Lab.