Asset Alliance Group raise the bar for JHP Transport

7 September 2015

When Lanarkshire-based, JHP Transport (Lanark) Ltd, had an immediate need for a low loader trailer to fulfil a new contract with a well-known plant hire group, they turned to their longstanding commercial vehicle finance provider, Asset Alliance Group (AAG).

Via its subsidiary, ATE Truck & Trailer Sales Limited in Newmains, Asset Alliance were able to meet their requirements in just two weeks, supplying a new Montracon tri axle, low loader trailer from stock and a new Volvo FH540 from Volvo Broxburn, on an all-encompassing three year contract hire agreement from Asset Alliance Ltd.

Jim Prentice commented, “As our business grows it becomes more important that we diversify to meet our clients’ needs in every way possible, whilst maintaining the service levels that we have become respected for. This is a new area of transport for us and we needed sound advice on the equipment best suited for the job. We enjoy a strong relationship with Asset Alliance Group and we find their proposition unique in that they can provide any truck or trailer, specified to our own requirements, very quickly and with a full 24 hour back up service. They go the extra mile to support our business and for that reason they were the first point of call for us.”

Pictured is JHP Transport Ltd, Managing Director, James Prentice receiving the new truck and trailer from ATE Scottish Sales Manager, Allan Bennett.

Allan commented on the opportunity with JHP, “When Jim Prentice called for advice, we knew that we had to provide him with the right product for the job quickly and structured in such a way as to minimise the operational and financial risk for him. By pulling expertise from all areas of our group, as well as partners Montracon and Volvo, we are confident that we have achieved this. The whole deal was completed in two weeks, from initial discussion to delivery, in order to meet their contract deadlines.”


About Us

Asset Alliance Group is redefining the way companies acquire commercial vehicles, through its brands Asset Alliance, ATE Truck and Trailer Sales, Forest Asset Finance and Total Reefer. The Group occupies a unique position in the market, as it uses its own funds and significant buying power to supply multi-brand vehicles on any combination of contract hire, operating lease, finance lease or hire purchase. This flexibility, combined with a transparent and consultative approach, helps customers drive maximum efficiency from their fleets. Asset Alliance Group also stands out for maintaining full control of residual risk through its retail arm ATE Truck and Trailer Sales, which protects customers from overly strict return conditions commonplace in the industry. Its modern workshop facilities also keep end-of-life costs to a minimum and provide the opportunity to refurbish vehicles in-house for an additional life in service. The Group is headquartered in Wolverhampton and was founded in 2010 by Willie Paterson, former Director of Commercial Finance at Alliance & Leicester plc. For more information please visit