Asset Alliance Group

Asset Alliance Group
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Asset Alliance Group is redefining the way companies acquire commercial vehicles, through its brands Asset Alliance, ATE Truck and Trailer Sales, Forest Asset Finance and Total Reefer. The Group occupies a unique position in the market, as it uses its own funds and significant buying power to supply multi-brand vehicles on any combination of contract hire, operating lease, finance lease or hire purchase. This flexibility, combined with a transparent and consultative approach, helps customers drive maximum efficiency from their fleets. Asset Alliance Group also stands out for maintaining full control of residual risk through its retail arm ATE Truck and Trailer Sales, which protects customers from overly strict return conditions commonplace in the industry. Its modern workshop facilities also keep end-of-life costs to a minimum and provide the opportunity to refurbish vehicles in-house for an additional life in service. The Group is headquartered in Wolverhampton and was founded in 2010 by Willie Paterson, former Director of Commercial Finance at Alliance & Leicester plc. For more information please visit www.assetallianceltd.com

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Our offer is truly unique, and has allowed us to get a strong foothold in a competitive industry in a short space of time.

Willie Paterson, Asset Alliance CEO

Acquiring the trailers on full-service contract hire gives us access to a modern fleet which can then better serve our customers.

Steven Zwinkels, NV Transport Managing Director

Our expertise in the bus and coach sector combined with the financial strength and extensive product offering of the Asset Alliance Group will cement our position as a leading player in the bus and coach sector.

Michael Bycroft, Director at Forest Asset Finance

We have been dealing with Total Reefer now for a while and have been delighted with the service they have provided

Steven Zwinkels, Managing Director of NV Transport

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Whitelaws Coaches deal a golden ticket for Forest Asset Finance

Wed, Aug 17, 2016 11:00 CET

17 August 2016Forest Asset Finance, part of the Asset Alliance Group and a specialist in bus and coach finance and leasing, has placed two new single-deck Alexander Dennis (ADL) Enviro200 buses with Scottish operator Whitelaws Coaches, building on an earlier deal for four of the vehicles. Supplied on a four-year operating lease, the two new arrivals join a fleet of 40 buses at the Lanarkshire company. Whitelaws Coaches’ Managing Director Sandra Whitelaw says: “We’re rolling out a gradual fleet replacement programme, and this means a flexible, short-term operating lease agreement with

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Whitelaws Coaches deal a golden ticket for Forest Asset Finance

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