Asset Alliance Group

Asset Alliance Group
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Asset Alliance Group is redefining the way companies acquire commercial vehicles, through its brands Asset Alliance, ATE Truck and Trailer Sales, Forest Asset Finance and Total Reefer. The Group occupies a unique position in the market, as it uses its own funds and significant buying power to supply multi-brand vehicles on any combination of contract hire, operating lease, finance lease or hire purchase. This flexibility, combined with a transparent and consultative approach, helps customers drive maximum efficiency from their fleets. Asset Alliance Group also stands out for maintaining full control of residual risk through its retail arm ATE Truck and Trailer Sales, which protects customers from overly strict return conditions commonplace in the industry. Its modern workshop facilities also keep end-of-life costs to a minimum and provide the opportunity to refurbish vehicles in-house for an additional life in service. The Group is headquartered in Wolverhampton and was founded in 2010 by Willie Paterson, former Director of Commercial Finance at Alliance & Leicester plc. For more information please visit www.assetallianceltd.com

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Our offer is truly unique, and has allowed us to get a strong foothold in a competitive industry in a short space of time.

Willie Paterson, Asset Alliance CEO

Acquiring the trailers on full-service contract hire gives us access to a modern fleet which can then better serve our customers.

Steven Zwinkels, NV Transport Managing Director

Our expertise in the bus and coach sector combined with the financial strength and extensive product offering of the Asset Alliance Group will cement our position as a leading player in the bus and coach sector.

Michael Bycroft, Director at Forest Asset Finance

We have been dealing with Total Reefer now for a while and have been delighted with the service they have provided

Steven Zwinkels, Managing Director of NV Transport

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Asset Alliance appoints new Business Development Manager

Fri, Sep 25, 2015 17:36 CET

25 September 2015Asset Alliance Limited has appointed a new Business Development Manager to focus on growing its contract hire business. Nigel Bretherton joined the business in August and has more than 25 years’ experience in truck retail and commercial vehicle finance. In his new role Nigel will be responsible for identifying new opportunities, building a robust contract hire pipeline and working with the team to develop innovative contract hire solutions to meet the needs of the market. Steve Barker, Head of Contract Hire Sales, spoke about the appointment, “Our contract hire

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Asset Alliance appoints new Business Development Manager

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