ALMA co-operates with dairy producer Arla Foods
This summer, Arla Food’s dairy consumers will be able to read about laureates of the Astrid Lindgren Memorial Award (ALMA) on milk packs. By reading their books and writing about them, children and young adults will be able to win books.
– We are delighted to co-operate with Arla again, says ALMA Director Helen Sigeland. We believe that books and literature can build bridges between people and cultures, and we are looking forward to giving more young people the possibility of getting to know our laureates.
The Arla campaign begins in late summer 2016. All contributions from children will be published on ALMA: s web.
This is the third time ALMA co-operates with Arla. Last time was in 2010 when Belgian author and illustrator Kitty Crowther was awarded the Astrid Lindgren Memorial Award.