DONCASTER TO PROVIDE WOMENS WARDROBE FOR NBC OLYMPICS’ PRODUCTION OF THE 2012 LONDON OLYMPICS
Doncaster to enable NBC Olympics to wardrobe female studio hosts during its coverage of London 2012 Summer Olympics
NEW YORK – June 15, 2012 – Doncaster has been selected to provide women’s wardrobe to NBC Olympics, a division of the NBC Sports Group, during its production of the London 2012 Summer Olympics from July 27-August 12. The announcement was made today by Gary Zenkel, President, NBC Olympics and Pell Tanner, CEO, Doncaster.
Female broadcasters Kelly Tilghman, as well as former Olympian, Rennae Stubbs, and the Emmy Award winning Mary Carillo will all be debuting individual looks designed by Doncaster while they provide us with their up to the minute Olympic coverage.
Celebrity stylist, Amy Acton, who has the duties of styling the 13 studio anchors and 103 reporters for the 5,535 anticipated hours of NBC coverage of the 2012 Summer Olympic Games felt that the Doncaster brand was the ideal choice for the female hosts.
“The moment I saw the Doncaster collection I knew it was the right fit. Doncaster’s modern sensibility and clean aesthetic coupled with the luxurious fabrics make for the perfect combination. The Doncaster line has something for every woman no matter what her lifestyle, be it casual or corporate and anything in between. I love the fact that I am styling 3 very different women and I was able to create a specific look for each lady that suits their unique and individual style from just one clothing brand” said Acton.
About NBC Olympics
A division of the NBC Sports Group, NBC Olympics is responsible for producing, programming and promoting NBCUniversal's Olympic coverage. It is renowned for its unsurpassed Olympic heritage, award-winning production, and ability to aggregate the largest audiences in U.S. television history.
Having produced every Summer Olympics since Seoul in 1988 and every Winter Olympics since Salt Lake City in 2002, the networks of NBCUniversal are synonymous with the Games in the United States. In 2011, NBCUniversal acquired the U.S. media rights on all platforms to the 2014 Sochi Winter Olympics, the 2016 Rio Summer Olympics, the 2018 Pyeongchang Winter Olympics, and the 2020 Summer Olympics. At the conclusion of the 2020 Games, NBCUniversal will have presented 17 total Olympic Games and 11 consecutive, the most for a U.S. media company in both categories.
NBC has won an unprecedented 91 Emmy Awards for its Olympics coverage, as well as a prestigious Peabody Award for its presentation of the Beijing Opening Ceremony in 2008, which USA Today said was “the best overall Olympic experience ever provided by a U.S. network.”
In addition to its unsurpassed heritage and award-winning production, NBCUniversal is known for aggregating large Olympic audiences, as nine of the top 11 most-watched U.S. television events of all time are Olympic Games presented across the networks of NBCUniversal. The Beijing Summer Olympics rank No. 1 with 215 million viewers.
About DONCASTER.
Since 1931, Doncaster has been a family-owned, family operated company, led by descendants of our founders Millie and S.B. (Bobo) Tanner. It was Millie, in fact, who championed the idea of women selling to women – a very unusual concept at the time. Millie recognized the then-untapped potential of women. She saw entrepreneurship as a new way that women could contribute to the family while building confidence and an independent spirit.
Doncaster is the originator of social selling.
