Athene Software Announces Internationalization in the Release of iCRM Suite 2001.2

Athene Software Announces Internationalization in the Release of iCRM Suite 2001.2 Customer behavior and needs can be predicted through multiple platforms BOULDER, Colorado, (July 31st, 2001) - Athene Software has unveiled the newest release of its analytical CRM products designed for CSPs (Communications Service Providers) who want to predict customer behavior and needs and determine the best way to serve the unique requirements of each and every customer. Athene's iCRMtm suite 2001.2, includes new versions of APT Churn and APT Profitability. The iCRM suite 2001.2 is now internationalized, certified and available on a variety of platforms including: Windows NT, Windows 2000, and Solaris 7, and a wide variety of mail servers. "This release validates Athene's versatile native web product design, allowing us to support multiple platforms to satisfy the demands of the marketplace," said Chris Larcinese, director of product management for Athene. "And by internationalizing our product suite we are better positioned to deploy our solutions anywhere in the world." About APT Churn First released in July 1999, APT Churn uses state-of-the-art machine learning models and advanced statistical techniques to provide customer- specific prediction and customer-centric solutions to maximize retention and allow management of customers by their profitability potential. APT Churn marks the industry's first native web system that not only predicts the customers most likely to churn, but also suggests the best retention methods and campaigns designed to keep them as loyal customers. -more - About APT Profitability APT Profitability also uses state-of-the-art machine learning models and advanced statistical techniques. Utilizing Athene's proprietary Advanced Predictive Technology (APT), APT Profitability provides individual cross- sell and up-sell campaigns and strategy recommendations prioritized in order of their likely acceptance and highest revenue based on the individual's prior purchasing behavior, current spending level and numerous other variables. The system can be used for highly targeted outbound calling or e-mail campaigns as well as for fielding incoming calls and making cross-sell / up-sell recommendations in real time. About Athene Software Athene Software provides a suite of customer-focused Intelligent Customer Relationship Management (iCRMtm) software which dynamically predicts customer behavior, reveals the drivers or reasons for this behavior, delivers pro-active, real-time recommendations to all customer touch points and continuously learns with each customer interaction. Athene's predictive intelligence provides a 360-degree view of customers throughout their life cycle. Drawing on the expertise of some of the world's best domain experts and machine learning scientists, Athene enables telcos, ISPs, subscriber-based e-businesses and communications service providers around the world to proactively build and retain profitable, long-term and loyal customer bases. Athene Software is headquartered in Boulder, Colo. For more information, visit www.athenesoft.com. ### Athene Software, Advanced Predictive Technology Platform, APT, APT Churn, APT Profitability, and iCRM are trademarks of Athene Software, Inc. CONTACTS: Nancy Laundy, Athene Software, +1 (303) 786-7500 ext. 126, nancyl@athenesoft.com Lisé Hutcheon, Link Marketing, +44 (0) 1372 468 960, lise.hutcheon@linkmarcoms.com ------------------------------------------------------------ This information was brought to you by Waymaker http://www.waymaker.net The following files are available for download: http://www.waymaker.net/bitonline/2001/08/07/20010807BIT00470/bit0001.doc http://www.waymaker.net/bitonline/2001/08/07/20010807BIT00470/bit0001.pdf