25 from Hydroxatone Running Tough Mudder Challenge to Benefit Returning Veterans
12-mile obstacle course designed by British Special Forces will test mettle of well-moisturized Hydroxatone team led by military veteran CEOs
11/11/11 – Englishtown, NJ – Team Hydroxatone®, featuring 25 employees of the high-performance skincare brand, will tomorrow run the Tough Mudder Challenge, billed by organizers as “Probably The Toughest Event On The Planet” benefiting the Wounded Warrior Project.
The Tough Mudder is a 12-mile obstacle course designed by the British Special Forces replete with mud, ropes, hot coals, freezing sludge, 10,000 volt electrical shocks, walls, underwater tunnels, monster truck chases and a costume contest. Thousands participate in various events around the world each year. Tomorrow’s event will be held at Raceway Park in Englishtown, NJ with another full day on Sunday.
Leading Team Hydroxatone this year is co-CEO Thomas Shipley, “As both an entrepreneur and a military veteran, I am quite familiar with challenging obstacles, but these are insane. This will be entertaining.”
“The Wounded Warrior Project is a crucial charity for our returning soldiers and their families and we are honored to participate in the Tough Mudder on their behalf,” adds Andrew Surwilo, veteran of the US Army Rangers and co-CEO of Hydroxatone.
Members of Team Hydroxatone have raised over $3,000 for the Wounded Warrior Project.
About Hydroxatone:
High-performance, anti-aging skincare brand, Hydroxatone®, uses real science, clinically proven results and the best ingredients in the world to delight millions of customers around the world every day. Led by the flagship AM/PM Anti-Wrinkle Complex with 5 million units sold, the Hydroxatone® line has efficacious products for every step of the skincare regimen. The luxury skincare brand launched nationwide in Ulta stores last year, select Macy’s locations this year and had a sell-out debut on HSN following enormous success in direct response channels
Hydroxatone® is the official skincare partner of the National Academy of Television Arts & Sciences for the Daytime, Sports, News and Documentary Emmy Awards. Hydroxatone® is a proud sponsor of the 2011 CEW Beauty Awards.
Contact:
Matt Schapiro
Hydroxatone®
201.942.2366
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