Atlas Copco honors industrial designers and innovative product developers

Stockholm, Sweden, April 14, 2010: Atlas Copco brings industrial design and product development to the forefront at its Annual General Meeting on April 28, presenting the winners of the Group’s two top prizes, the Peter Wallenberg Marketing and Sales Award and the John Munck Award.

The Peter Wallenberg Award goes to the Industrial Design Group of Atlas Copco Rock Drills AB, led by Alex Liebert. The team has created a strong platform for marketing and sales of the Group’s three largest brands; Atlas Copco, Chicago Pneumatic and Dynapac. The design language developed by the team provides each brand with a unique look and feel across product ranges, helping to create attractive and ergonomic products that clearly visualize benefits such as productivity and safety. The John Munck Award rewards the development of the STwrench, a tool for quality assured tightening, with a modular design that lets customers adapt functionalities and budget according to their own needs. With four patents, the STwrench is unique on the market, offering a whole new approach to manual assembly operations. The award winners are Massimiliano Cattaneo, D&D Manager and Sergio Giannone, R&D Manager, together with their team from Atlas Copco BLM in Italy. “Through their successful work, Alex Liebert and his team have positioned themselves as an industrial design competence center for the entire Atlas Copco Group. They have proven a great asset for the marketing of our products,” says Ronnie Leten, President and CEO. “The developers behind the STwrench deserve praise for developing a tool that, despite the tough economic climate last year, reached new sales records every month. This is a clear illustration of the need to also in difficult times develop innovative products that add value for our customers.” Dr. Peter Wallenberg, honorary chairman of Atlas Copco AB, worked for the Group for 20 years before serving as Chairman of the Board from 1974 to 1996. The Peter Wallenberg Marketing and Sales Award recognizes the most innovative successfully implemented method in the field of sales and marketing. John Munck was one of Atlas Copco's most successful engineers. He worked for the Group between 1930 and 1970 as Technical Director among other positions. The John Munck Award is presented each year to a product developer or designer, or a team, for outstanding contributions to the overall quality of an Atlas Copco product.

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