Atria Group plc STOCK EXCHANGE RELEASE 10 June 2004 13:00
ATRIA EXPANDS ITS CONVENIENCE FOODS BUSINESS
As the market for pre-made meal solutions is seeing strong growth, Atria will
establish a new production unit for the manufacture of HMR products (Home Meal
Replacement). The quality of HMR foods matches that of home-made meals and as
such they are different from traditional convenience foods.
The unit will be established in Karkkila and it will operate as part of Atria
Oy's Meat Product and Convenience Food Industries. Atria owns a property
suitable for the unit in Karkkila. The town of Karkkila is close to the largest
population centres of Southern Finland, and thus the unit will be well situated
for the manufacture of HMR products for one thing, the shelf life of the
products can be shorter.
The unit's main products will be various pre-made meal solutions, such as over-
the-counter products, pre-prepared portions and bread products. The products can
be sold to vendors such as supermarket service counters, workplace cafeterias
and event caterers.
The unit will go into production by the beginning of 2005. It is expected that
it will initially employ 20-30 people in its production operations.
For additional information, contact Marketing Director Pasi Luostarinen, tel.
+358 40 535 4973.
ATRIA GROUP PLC